Marketing and Lead Generation Specialist

Job Description

Job Description

Join one of the top-performing Allstate agencies in the country!

At KP Insurance Agency, we pride ourselves on helping Michigan families protect what matters most. We're seeking an energetic and motivated Lead Generation Specialist to help our sales team connect with new customers and grow our agency's impact across the community.

If you're driven, coachable, and ready to help more Michigan families protect what matters most we'd love to talk with you!

Apply today with your resume!

Benefits

Hourly Base Salary + Bonus Opportunities

Flexible Schedule

Responsibilities

Lead Acquisition : Identify and generate new leads through various channels such as networking, referrals, and direct outreach.

Prospect Engagement : Initiate contact with potential clients to understand their insurance needs and introduce them to KP Insurance Agency's offerings.

Data Management : Accurately enter and update client information in the CRM to ensure streamlined follow-up processes.

Relationship Building : Develop strong relationships with potential clients to convert them into lifelong customers.

Collaboration : Work closely with the sales team to transition leads into clients and contribute to the agency's growth.

Performance Monitoring : Track lead generation activities and results to optimize strategies for better outcomes.

Requirements

Experience : Proven experience in lead generation, preferably within the insurance sector.

Communication Skills : Strong verbal and written communication skills are essential.

Analytical Skills : Ability to analyze market trends and consumer data to identify leads.

Technical Proficiency : Familiarity with CRM software and lead generation tools is required.

Goal-Oriented : Demonstrated ability to meet and exceed targets and deadlines.

Interpersonal Skills : Ability to build and maintain relationships with potential clients and team members.

Local Knowledge : Familiarity with the Battle Creek, Michigan area and its demographic is beneficial.