Marketing Coordinator, North America (FTC)

Our Marketing Coordinator will execute influencer partnerships and organic social media campaigns across North America. This role focuses on day-to-day implementation, content creation, community engagement, and administrative support for influencer and social initiatives.

80% of this role is dedicated to the US market; 20% dedicated to the Canada market.

This role is a 12 month fixed term contract.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots .

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re 200 employees spread across the UK, US, France, Australia, Canada, Singapore, the Netherlands, Romania and China.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing :

Influencer Marketing

Identify and engage influencers across US and Canada markets

Execute sample distribution and product seeding programs

Manage influencer onboarding process and contract administration

Coordinate content requirements and work with global teams to approve translations as required

Execute gifting campaigns and track product distribution

Work with PR teams to build and maintain a database of vetted creators for future campaigns

Report monthly on campaign performance and spend efficiency

Organic Social Media

Manage posting for NA social accounts

Adapt global content templates for market-specific context

Create market-specific content for national holidays and cultural events

Monitor and respond to community engagement

Coordinate with customer service team on inquiries via Social

Track social media trends and competitor activities

Provide weekly performance reports to global social team

Create organic social campaign wrap up reports & tracking

Create organic social briefs for creative studio

Basic “in-app” editing to react to relevant / ad-hoc social trends

General Marketing Support

Support product launches and market-specific campaigns

Coordinate with distribution partners on promotional materials

Maintain and update marketing calendar and event planning

Assist in processing vendor invoices and expense tracking

Assist in providing insights on Canadian market trends and opportunities

What you’ll bring :

Salary :  $65,000 - $75,000 based on experience

What you can expect from us :

Flexibility : Hybrid working with a choice based approach - we would love you to come into the Brooklyn office twice a week, if not more. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

Financial :  Receive Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance that covers your from day one of service. 401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, from day one of service. Generous employee referral bonus scheme.

Health & Wellness : Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto ;  and a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24 / 7 Employee Assistance Programme (EAP) through Health Advocate.

Time Off : 31 PTO days per year, which include 20 vacation days, plus 11 holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

Helping Families : Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Dependent Care Flexible Spending Account (FSA) which allows you to use pre-tax dollars to pay for out-of-pocket dependent care expenses.

People & Planet : Up to 2 volunteer days per year. A Book Allowance of up to $50 a year to contribute to your professional development.

Fun Perks : You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility, giving our team the freedom to balance life and work in ways that suit them.

We’re committed to fostering a diverse, inclusive, and equitable environment where everyone feels valued, respected, and supported. Our Diversity, Equity and Inclusion group - sponsored by a member of our Executive Team - meets regularly to amplify diverse voices and perspectives, ensuring that all employees have a space to be heard. We don’t just embrace differences - we celebrate them. From curating inclusive audio content for families ( check out our DEI selection ) to building a workforce that reflects the diversity of our community, we believe that diverse perspectives drive innovation and make us stronger.

At Yoto, hiring decisions are based on skills, experience, and passion. We work continuously to improve representation, remove bias from our processes, and ensure fair evaluation for all candidates. We invite individuals from all backgrounds to explore opportunities with us and be part of a company that champions flexibility, equity, and inclusion. Learn more about our commitment to People and Planet on our website .

Please only apply or engage with Yoto jobs posted on our careers page ( careers.yotoplay.com or careers.yotoplay.com / en ). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.