Senior Manager, Growth Marketing

Job Description

Job Description

True Classic is looking for a Senior Manager, Growth Marketing to drive new and repeat customer revenue through paid media, affiliate marketing, and owned media channels. In this hands-on, performance-focused role, you will work directly with our Head of Marketing to execute, scale, and systematize growth initiatives that improve CAC efficiency, retention, and customer LTV.

You'll thrive here if you're a scrappy executor who's just as comfortable managing ad platforms as you are building performance dashboards or partnering on full-funnel strategies.

All True Classic roles are global and omni-channel, driving accountability across product categories, regions, and sales / marketing channels. This role will allow you to impact operations worldwide, ensuring alignment with our business objectives and delivering success across diverse markets and platforms.

Note : This is a hybrid role based out of our Calabasas, CA office, with the expectation to work onsite 3x per week.

Areas of Accountability

Performance Marketing & Paid Media

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks.
• Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
• Conduct ongoing creative and audience testing across funnel stages.
• Leverage analytics to inform optimizations and scale what's working.

Affiliate & Partnerships

Owned Media Optimization

Measurement & Reporting

Systems & Scale Enablement

Cross-Functional Collaboration

Requirements

Preferred Requirements

Skills and Competencies

Technical Skills :

Soft Skills :

Compensation and Benefits

Compensation

Salary Range : $150K - $175K

Time Off

Unlimited PTO and sick time

Health & Wellness

Company-paid medical, dental, and vision insurance

100% employee premium coverage

65% dependent premium coverage

$75 / month Wellness Stipend

Free Employee Assistance Program (EAP)

Work & Growth Support

$75 / month Work From Home Stipend

$75 / month Learning & Development Stipend

Perks

$1,000 / year True Classic merchandise allowance

401(k) plan with 3% company match

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.