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Director, Sales Enablement and Marketing

Director, Sales Enablement and Marketing

MediabistroAtlanta, GA, United States
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Overview

Director, Sales Enablement and Marketing. This role leads two critical commercial functions and collaborates with senior executives to build a unified sales and marketing ecosystem aligned with long-term growth and PBM principles.

Role reports to the SVP- Commercial and is based at the corporate headquarters in Atlanta, GA, with travel up to 50% across the U.S. to engage with regional teams and customers.

What You Will Do

Sales Enablement Responsibilities (50%)

  • Design, launch, and manage scalable sales training and enablement programs to drive consultative, value-based selling practices.
  • Embed and evolve sales frameworks, including Franklin Covey, to strengthen customer interactions and increase close rates.
  • Champion the adoption and optimization of Dynamics CRM to enhance sales productivity, pipeline management, and forecasting accuracy.
  • Develop and implement coaching, onboarding, and continuous learning programs to build a high-performing sales culture.
  • Partner with sales leaders to translate business strategy into field-ready tools, playbooks, and training materials.

Marketing Leadership Responsibilities (50%)

  • Lead the marketing team to develop and execute brand, messaging, and digital strategies that enhance customer engagement and market visibility.
  • Oversee content creation, campaigns, events, and collateral development to support lead generation and sales acceleration.
  • Align marketing strategies with sales objectives to create an integrated customer journey from awareness through loyalty.
  • Drive data-driven marketing initiatives using analytics to optimize spend, refine targeting, and improve ROI.
  • Lead brand strategy to align with GP Corrugated’s value proposition and principled entrepreneurship.
  • Team Leadership

  • Manage and develop a team of 5-6 direct reports across sales enablement and marketing.
  • Build a collaborative, accountable culture grounded in PBM principles.
  • Act as a senior commercial partner, contributing to broader strategic initiatives and innovation efforts.
  • Basic Qualifications

  • At least 5 years of proven leadership experience as a commercial leader in sales enablement, training, marketing, or commercial strategy within a complex B2B environment.
  • Strategic thinker who integrates sales, marketing, and customer experience into a cohesive commercial strategy.
  • Data-driven decision-maker with strong knowledge of CRM platforms (preferably MS Dynamics).
  • Principled coach with strong analytical skills, able to develop talent and link performance to business outcomes.
  • Collaborative and curious leader who thrives in a culture of continuous learning and challenge.
  • Willing and able to travel up to 50% to build strong partnerships with sales teams nationwide.
  • What Will Put You Ahead

  • Certifications in sales enablement, coaching, or professional marketing (e.g., Franklin Covey, AMA, Sandler).
  • Experience with marketing technologies and automation platforms.
  • Prior experience in corrugated packaging, industrial, or manufacturing sectors.
  • Proficiency with CRM systems, marketing automation platforms, and sales enablement tools.
  • Hiring Philosophy and About the Company

    All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Our benefits include medical, dental, vision, flexible spending and health savings accounts, life insurance, disability, retirement, paid vacation / time off, educational assistance, and may include infertility assistance, paid parental leave and adoption assistance. Benefits vary by geographic region. Equal Opportunity Employer, including disability and protected veteran status. This employer uses E-Verify.

    Who We Are

    Georgia-Pacific LLC is part of a family of Koch companies. We are a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products, and more. We aim to empower employees to innovate and create value for customers worldwide.

    #J-18808-Ljbffr

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