DIGITAL MARKETING COORDINATOR

Digital Marketing Coordinator

Pay Range : $22$23 per hour, based on experience.

On-site only; this is not a remote position.

Job Description

LodgeWorks is a privately held hotel development and management company. While our name isn't on the hotels themselves, our extraordinary culture is at the heart of our 18 hotels including our award-winning Archer Hotel boutique collection and our portfolio of other great brands with familiar names, such as Hyatt Place, Hyatt House, Aloft, and Hampton Inn.

We're thrilled to be considered industry innovators with a rich 40+ year history. Yet, what we are most proud of is the strong family culture we have developed and maintained while growing to 1100+ employees nationwide. At LodgeWorks, hospitality is more than just the industry in which we work; it defines everything we do. Maybe it's because we're grounded in Midwestern hospitality (our home office is in Wichita, Kansas, while our hotels are scattered across the U.S.). Or maybe it's because we actively work to make hospitality (with each other, our guests, our clients and partners) the foundation upon which everything is built.

Job Overview

We are looking for a proactive and detail-oriented Digital Marketing Coordinator to join our hospitality team. In this role, you will support marketing, sales, property, and revenue teams to drive online visibility, bookings, and growth for our iconic hotel brands. You'll manage website content, SEO, and digital advertising campaigns, conduct content audits, and monitor performance metrics. The ideal candidate thrives in a fast-paced, collaborative environment, possesses strong written communication skills, and has 1-2 years of hands-on experience in SEO, paid search, and digital content management. Reporting to the VP of Digital Strategy, you will play a key role in executing cross-functional marketing initiatives and ensuring timely, high-quality deliverables.

The Day-to-Day

Conduct regular audits of franchise hotel sites, online travel agencies, local listings, and mapping sites to ensure accuracy and effectiveness.

Edit and manage content and photography across brand and third-party platforms using franchise hotel content request systems. Implement SEO best practices to enhance site performance.

Create and manage paid advertising placements within online travel agency partners and franchise platforms based on strategies provided by property and revenue teams. Monitor key KPIs and adjust campaigns as necessary to achieve revenue and ROI goals.

Utilize a project management platform to create, assign, and resolve tasks, ensuring timely delivery of marketing initiatives.

Communicate via phone, email and Microsoft Teams with hotel teams as needed. Occasional communication with hotel guests to resolve customer service issues.

Assist the broader marketing department with daily program execution and ad hoc projects as needed.

Update monthly dashboards in the Business Intelligence tool and prepare slides for monthly calls to communicate performance metrics.

Manage other daily marketing tasks autonomously in a collaborative environment with creative, content, and web teams.

Who You Are

A team player with a heart for hospitality.

Entrepreneurial at heart and innovative in mind.

A long-term thinker.

Customer-focused, with guests, clients and employees at the forefront of your thinking.

Nimble and able to adapt to change quickly.

Committed to sharing and togetherness and value the family mindset of our organization.

Aware that a good reputation is a huge asset to a hotel and committed to being a representative.

A leader by example, ready to motivate and inspire others.

Ethical, with high integrity, respect and sense of community.

Highly organized with strong attention to detail.

Excellent verbal and written communication skills.

Self-driven and passionate about driving revenue and supporting the field team and other departments.

Proactive and self-motivated, anticipating needs before they arise.

Skilled at prioritizing tasks, managing time efficiently, and meeting deadlines while handling multiple projects.

Dedicated, hardworking, and able to work independently or as part of a team with minimal supervision.

Comfortable following directions, guidelines and work objectives.

Effective listener who can clarify and resolve concerns raised by management or coworkers.

Capable of exerting up to 20 pounds of force occasionally, and / or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

Fluent in English.

A bachelor's degree or equivalent in digital marketing is preferred.

This position is office-based at LodgeWorks Partners corporate headquarters in Wichita, KS.

Works a schedule of at least 40 hours per week.

Travel as needed to support job functions (up to 10%).

Perform any other task and duties as requested by the VP of Digital Strategy.

Benefits

We are proud to offer competitive wages and the following benefits for full-time employees :

PTO

Hotel and restaurant discounts available at select LodgeWorks properties

Health, vision and dental benefits

401(k) plans with matching contributions

Paid holidays

Short-term and long-term disability (company sponsored)

Referral bonuses

Flexible spending accounts

LodgeWorks is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.