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Account Director

Account Director

Situation GroupNew York, NY, US
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Account Director

Town Halla high-growth agency providing digital marketing services to nonprofit and higher education clientsseeks an Account Director to manage key accounts, drive strategic planning, and build resilient partnerships with our clients. This role will report to the Managing Director. This role is ideal for someone ready to step into a senior client-facing position with visibility to agency leadership and opportunities to shape account strategy and agency process.

Who This Role Is For

  • You've managed clients in an agency environment and are ready to step into a senior role with visibility to leadership.
  • You're adept at juggling multiple accounts while maintaining quality.
  • You thrive on strategy, relationship-building, and guiding clients toward long-term success.
  • You're equally comfortable with macro strategy conversations and seeing to the details needed to deliver great work.
  • You're excited by the chance to build long-term client partnerships rather than quick transactional wins.
  • You're seeking an agency where your work directly impacts client outcomes and agency growth.

What You'll Do

The Account Director is the main point of contact for their assigned clients and is tasked with ensuring projects and campaigns are executed successfully. The Account Director is responsible for ensuring client satisfaction, client retention, and growth of services and revenue within their assigned accounts. Each Account Director typically manages 68 accounts, ranging in scope from project-based to ongoing retainer partnerships.

The Account Director reports to the Managing Director and has the opportunity to mentor internal staff. As the agency continues to grow, this role has potential to expand into direct management and senior leadership.

This role is focused on strategy and relationships, not hands-on media buying or planning, though the Account Director will collaborate daily with in-house media and creative specialists. The ideal candidate is highly organized, comfortable working autonomously, exhibits excellent communication skills, and has experience being accountable for external relationships. Following an initial 90 day onboarding period, the Account Director will be expected to function autonomously, driving the work through our processes, providing strategic consulting to clients, and leading client meetings.

Our office is located in midtown Manhattan and the Account Director is expected to be in-office four days per week (Monday-Thursday) starting January 1, 2025.

Sample Day-to-Day Responsibilities

  • Client Relationship Management :
  • Serve as the primary point of contact for assigned accounts, fostering long-term relationships by building trust and delivering great work.
  • Develop a deep understanding of the clients' business goals and align agency services with their objectives.
  • Regularly communicate with clients to understand their needs, provide campaign updates, and offer strategic recommendations.
  • Lead client meetings, presenting strategic recommendations and campaign reporting.
  • Drive current client growth by identifying and securing scope expansion opportunities.
  • Marketing Strategy :
  • Provide clients with strategic marketing insights and data-driven recommendations to improve their overall marketing efforts.
  • Stay up-to-date on industry trends and challenges to advise clients on best practices and innovative approaches.
  • Contribute to campaign analysis and insights and present reporting to clients and other stakeholders.
  • Project Management :
  • Oversee the planning, execution, and delivery of creative projects and paid media campaigns, QA'ing deliverables and framing recommendations to the client.
  • Collaborate with internal teams to ensure campaigns are aligned with client expectations and business objectives.
  • Monitor media and creative budgets and timelines, ensuring efficient use of resources.
  • Deliver accurate and timely revenue projections to agency leadership and participate in quarter-close financial activities.
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    Account Director • New York, NY, US

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