Data Scientist, Data & Analytics – Customer, Loyalty & Marketing

Data Scientist, Data & Analytics – Customer, Loyalty & Marketing

At Circle K, our mission is simple : to make our customers’ lives a little easier every day. We have grown into a successful global company with over 16,800 stores in 31 countries, serving almost 9 million customers every day.

As part of the Global Data & Analytics Team, we are seeking a skilled and business-savvy Data Scientist focusing on Marketing Analytics and Marketing Mix Modeling (MMM). This role will play a critical part in helping us understand and optimize the impact of our marketing investments across various channels.

The candidate will work closely with Marketing, Finance, and Data teams to deliver data-driven insights that drive strategic and tactical decision-making. He should have hands-on experience building MMMs, interpreting results for business stakeholders, and integrating those insights into actionable marketing recommendations.

What You’ll Do

• Develop and maintain Marketing Mix Models to measure effectiveness of TV, radio, digital, out-of-home, print, and in-store promotions.
• Translate complex statistical outputs into clear, actionable insights for Marketing, Finance, and Leadership teams.
• Build in-house models using Python / R / other languages. Conduct scenario simulations and budget allocation optimization.
• Monitor data pipelines and ensure data quality and granularity (sales, media spend, promotions, weather, seasonality, store traffic).
• Contribute to broader analytics strategy, including incrementality testing, geo-experiments, and attribution modeling.
• Facilitate best practice sharing and contribute to automation and improvement of existing processes.
• Present actionable insights and recommendations to marketing business managers to influence business strategies and continuously enhance the value generation from loyalty programs.

What You’ll Need

Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.

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