Manager, Loyalty - CRM

Manager, Loyalty - CRM Chicago, IL

• $100,000 - $120,000 base salary range + annual bonus potential!
• 100% remote in the United States

Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. But toasty sandwiches are only as good as the people behind them. And yeah, we've got the best. Ready to join our growing Potbelly Nation?

What's In It For You

Job Summary

The Loyalty / CRM Manager is responsible for leading the strategy and execution of lifecycle journeys, offers, experiments and communication campaigns (email, sms, push, in-app messaging) that drive member activation, engagement, and retention. You will be responsible to build integrated journeys and plan / manage offers that maximize lifetime value, encourage habitual usage, and create brand advocates-from initial onboarding through long-term loyalty. This highly cross-functional role will partner closely with IT, Brand Marketing, Operations, and Finance to develop data-driven, multi-channel lifecycle campaigns across loyalty (Paytronix) and engagement platforms (Braze).

This role involves demonstrating a strong passion for problem solving, and a deep understanding of how the brand and customers interact, with an advanced understanding of the rapidly evolving role that data, personalization, machine learning and martech play in this relationship.

Key Workstreams

Key Responsibilities

Duties & Responsibilities

Planning

Execution / Configuration

Experimentation

Reporting

Project Management

Requirements

Education : Bachelor's degree in business related field preferred. MBA preferred

Fields of Experience : Retail, Ecommerce, Agency / Martech, QSR, Food & Beverage, Hospitality, or Consumer Goods.

Behavioral Competencies : Self-starter, strong passion for problem solving, inquisitive, go-getter, results-driven, adaptable, highly organized, excellent communicator, collaborative, good balance between analytical and strategic thinking.

Required Experience

Application Deadline : We accept applications for this position until 12 / 31 / 2025. We encourage all individuals to submit their applications.

Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work.

We're an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law.

Already applied? Go to TalentReef to see your application Position Information

Company : Potbelly Corporate

Position : Manager, Loyalty - CRM

Status : Full Time

Shift : First (Day)

Req # : 10769555

Date Posted : September 29, 2025

Location : Chicago , Chicago,

US,

IL,

60611

Job Category : Corporate