Head of Marketing

Job Description

Job Description

Head of Marketing

Los Angeles or NYC | Hybrid

Responsibilities Summary :

We are seeking an experienced Head of Marketing to join our team. The ideal candidate will come from a luxury marketing background and be responsible for developing and implementing marketing strategies to drive business growth, increase brand awareness, and improve customer engagement. The Head of Marketing will oversee all marketing activities, including product marketing, branding, public relations, advertising, digital marketing, and market research.

Responsibilities :

• Develop and implement a comprehensive marketing plan to drive business growth, increase brand awareness, and improve customer engagement
• Conduct market research to identify customer needs, market trends, and competitive landscape
• Work closely with the sales team to align marketing efforts with business objectives and sales targets
• Develop and manage the marketing budget and track ROl for all marketing activities
• Oversee product marketing, including product positioning, messaging, and pricing strategies
• Develop and manage the brand strategy, including brand messaging, brand guidelines, and brand campaigns
• Manage public relations efforts, including media outreach, press releases, and speaking engagements
• Oversee advertising efforts, including online and offline advertising campaigns
• Develop and implement digital marketing strategies, including email marketing, social media, SEO, and PPC advertising
• Collaborate with internal teams, including product development, sales, and customer service, to ensure consistency in messaging and branding
• Stay up-to-date with the latest marketing trends, tools, and technologies

Qualifications

Salary : $140K + bonus and potential equity options