Product Marketing Senior Manager - Finance Solutions

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.

Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins - big and small.

Supported by operating principles of being strategy-led, values -based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let's build what's next - together!

We are seeking a self-motivated Product Marketing Manager - Finance Solutions, preferably based in Minneapolis who thrives in a fast-paced environment and is eager to shape the future of product marketing to finance leaders. As a key member of our expanding Solution and Industry Marketing team, you will play a pivotal role in promoting and supporting our cutting-edge solutions, driving awareness, and influencing market adoption.

As a Finance Solution Marketing Manager, you will collaborate closely with cross-functional teams, including Marketing, Product, Sales, GTM Operations, and Competitive Intelligence. Your focus will be on driving the creation and communication of compelling content that showcases Anaplan's unique advantages in financial planning and consolidation. In this role, you will support go-to-market strategies sales plays, and the marketing efforts for new application launches. You will develop engaging solution marketing assets and content that educate and empower sales teams while effectively informing customers and prospects about the capabilities, benefits, and value Anaplan delivers.

Your Impact

• Create impactful, external-facing, and thought leadership content- including blogs, long-form assets, videos, webinars, case studies, and website copy to drive awareness, accelerate adoption, and enhance customer retention.
• Support solution marketing and sales enablement plans that align with growth objectives, expanding existing ACV and acquiring new customers in the Office of the CFO.
• Analyze and map complex buying and selling processes involving multiple decision-makers in software and solution purchases, then translate these insights into effective GTM strategies that drive engagement and conversion.
• Research market trends and refine buyer personas to identify market opportunities and messages for Anaplan's finance solution area.
• Collaborate on the development of solution sales plays and application launches by crafting compelling messaging in partnership with Product Management and GTM teams.
• Drive the creation of strategic marketing plans and support partner enablement to maximize market impact and adoption.
• Champion our solutions by evangelizing at conferences, trade shows, and industry events, while engaging with analysts, customers and prospects.
• Partner on social media plans for LinkedIn, Twitter, and other platforms to effectively deliver messaging, enhance positioning, and drive engagement.

Your Qualifications

Preferred Qualifications

Base Salary Range :

$137,000 — $197,000 USD

Our Commitment to Diversity, Equity, Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren't just words on paper - this is what drives our innovation, it's how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not :

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.