Marketing Specialist Job at TowerPinkster in Kalamazoo

TowerPinkster is seeking a talented Marketing Specialistto join our dynamic team in Kalamazoo, Michigan! This role plays a vital part in supporting regional marketing and business development efforts, with an emphasis on creating strategic, high-quality responses to RFPs and RFQs. The ideal candidate will also support community engagement and outreach efforts-especially in the K12 market-helping to build strong client relationships and increase TowerPinkster's visibility and impact. For the right candidate, this position offers the opportunity to grow and shape the role based on individual strengths and interests. The Marketing Specialist reports to the Manager of Marketing + Communications.

Position Responsibilities

• Lead the coordination and development of tailored responses to RFQs, RFPs, letter proposals, and interviews across various sectors.
• Work closely with K12 Directors to manage regional K12 bond campaign efforts, including outreach strategy, messaging, marketing materials, videos, websites, and social media - emphasizing community education and voter engagement.
• As needed, attend community meetings, school board events, committee meetings, and other engagements outside of standard work hours (flexible schedules provided).
• Develop compelling written content including blogs, social media content, community impact stories, and presentations.
• Contribute to the firm's social media calendar and messaging strategy with a focus on highlighting community impact, project work, internal experts, and thought leadership.
• Identify opportunities for local community engagement to build the firm's brand awareness and visibility.
• Cultivate strong community connections and serve as a visible representative of the firm at local events, industry gatherings, and client engagement opportunities.

Position Competencies

Position Qualifications

What We Offer

We take a holistic approach to ensure the wellbeing of our team members. TowerPinkster is proud to support its team members with a robust compensation and benefits package, which includes :

Firm paid life and wellness coach for individuals and families in partnership with Ulliance.

TowerPinkster is a firm of architects, engineers, and interior designers committed to design integrity, quality, and environmental responsibility. Our doors opened in 1953 with just six people, and now we have more than 250 of the best employees in Michigan, Indiana, and Kentucky. At our firm, it's our people who make us different. We have the freedom to explore new ideas, the tools to create innovative strategies, and the talent to inspire our clients through interactive design.

We strive to create a diverse, equitable, and inclusive culture that empowers each person to be their genuine self. We are committed to Diversity, Equity, and Inclusion. For more than 70 years, we have made significant contributions to our communities through our commitment to quality, sustainability, and equitable design. Our active DEI committee is focused on driving initiatives within three areas : people, purpose, and process.

Our expertise and collaborative, client-centered approach means the best ideas rise to the top. TowerPinkster received the 2025 National 101 Best and Brightest Companies to Work for Award and the 2024 Best Firm Award from Zweig Group. We are proud of this achievement and are thankful for our client relationships, our generous communities, and all the employees who contribute to TowerPinkster's exciting and creative culture! Our supportive work environment helps employees reach their career goals, and we have fun doing it!

www.towerpinkster.com. We are Equal Opportunity Employer