Digital Communications Lead

Nebraska Wesleyan University is seeking a full-time Digital Communications Lead responsible for overseeing the branded digital communications program across multiple platforms, including the NWU website and social media channels, in support of the University's strategic goals. The incumbent will ensure consistent brand messaging and user experience across all platforms. This role combines creativity, strategy, and data analysis to drive engagement across digital communications channels.

NWU offers a competitive wage and comprehensive benefits plan including Health, Dental and Vision Insurance, Life Insurance, Disability benefits, Retirement, over 7 weeks of paid time off per year through vacation and holidays, and 100% tuition discount for dependents after one year of service.

Responsibilities : Website

• Manage the day-to-day operations of Nebraska Wesleyan's website, working closely with the Senior Web Developer. Monitor the website for content accuracy and ensure compliance with social and legal standards.
• Develop strategic, audience-focused web copy to promote academic programs and support student recruitment and other University priorities. Develop, maintain, and enforce editorial style guidelines for the website.
• Collaborate with University departments to plan and implement strategic web content projects, including research, creative briefings, and execution.
• Partner with the Senior Web Developer and the University's digital marketing agency to implement SEO strategies. Recommend UX improvements, including site architecture and design enhancements.
• Monitor website analytics, such as conversion rates, to inform future content strategies.
• Serve as the University-wide contact for website-related inquiries. Provide excellent customer service and support.

Social Media

Other Responsibilities

Qualifications :

A bachelor's degree in journalism, public relations, communications, or equivalent degree or equivalent experience.

3-5 years of in digital communications and / or marketing

Demonstrated excellence in writing, communication, and creative ideation.

Experience with content management systems, such as Drupal.

Proficiency in social media management tools (e.g., Hootsuite) and platforms.

Experience with photo editing and video editing.

Experience implementing communications and branding strategies across multiple communication channels.

Strong organizational, problem-solving, and project management skills.

Ability to develop and manage positive working relationships with a variety of internal teams and external vendors.

Ability to prioritize tasks and meet deadlines.

How to Apply :

To apply, please upload a cover letter, resume or curriculum vita, and the names of three professional references at the following URL : https : / / nebrwesleyan.applicantpro.com / jobs / . NWU encourages applicants to address how one or more of NWU's Core Values align with their personal values and characteristics and / or how they would contribute to them at NWU in their cover letter or a separate document. Review of applications will begin immediately and continue until the position is filled.

Nebraska Wesleyan University provides equal educational and employment opportunities to qualified persons in all areas of university operation without regard to religion or creed, age, genetic information, gender identity and expression, sexual identity and orientation, veteran status, disability, marital status, race, or national or ethnic origin, in compliance with state and federal laws, including but not limited to Title XII, Title IX, and the ADA. E-Verify, EOE.

Please visit the NWU website for more information about our institution : nebrwesleyan.edu