Director, Brand Marketing, Luxury Brands - CALA

Luxury Brand Marketing Leader

This role provides strategic guidance and oversight for marketing the CALA portfolio of Luxury hotels, focusing on the strategic development of Luxury Brand marketing initiatives. It aims to drive successful hotel openings and elevate on-property Luxury Marketing teams. The role requires a seasoned marketing leader with a strong track record of developing compelling Luxury positioning narratives, building relationships with industry stakeholders, and creating integrated marketing strategies that enhance visibility and engagement.

This leader will champion brand integrity, strengthen luxury positioning, and accelerate topline growth through agile planning, owner relations, and cross-discipline collaboration. They will partner with the Sr. Director of Marketing & Digital to set the property ramp-up phase for success by providing all necessary assets to the Shared Services Field Marketing, Public Relations, and Social Media teams to develop and execute a comprehensive digital marketing strategy.

Luxury Openings Strategy & Execution

• Lead the marketing strategy for all luxury hotel openings, including new builds and conversions.
• Serve as strategic liaison to coordinate and facilitate communication between Global brand leaders and on-property leaders to ensure alignment and execution of marketing brand initiatives
• Lead the identification and selection of brand-approved positioning, creative agencies, and content creators.
• Develop Residence rental product marketing focused on capturing high-net-worth travelers.
• Align with Openings, Development, Brand, PR, and Continent Luxury teams to ensure seamless pre-opening and launch communications, including marketing budget optimization and reporting. - Define the critical path for marketing activation, including agency onboarding, photography and content requirements, positioning workshops, and RAMP meetings.

On-Property Marketing Elevation

Brand Strategy & Localization

Performance & Reporting

Candidate Profile

Education & Experience

Skills & Competencies

The salary range for this position is $114,200 to $155,600 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.