AWM, Marcus by Goldman Sachs, Integrated Marketing, Vice President, Chicago, IL

Job Description

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design. The firm's direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity.

The Marcus US Marketing team is responsible for driving growth and end to end customer lifecycle management for millions of Marcus customers across our high yield savings and CD products. We're a data driven team that's hyper-focused on performance, measurable impact, customer insights & experience and digital. We are also very collaborative, integrated with the business, providing strategic partnership with pricing, product, engineering, delivery / operations.

Marcus is growing fast and looking for bold thinkers and doers to help us fuel the next wave of growth. We have been very successful in our acquisition program to date, and are looking to expand our marketing program. As VP of Integrated Marketing, you will be a senior leader on the Marketing Acquisition team, responsible for translating market and audience insights into impactful brand strategy and execution. This role will drive brand awareness, favorability, and creation and execution of integrated go-to-market plans across channels to support breakthrough growth. Day to day, VP of Integrated Marketing will oversee Marcus' brand strategy and integrated marketing efforts, including partnering with research on consumer insights, developing narrative and positioning, aligning creative, media, content and performance strategies into measurable, cohesive and effective campaigns. You will work closely with business leadership, marketing colleagues, and product and pricing to ensure seamless alignment between brand initiative, performance marketing activities, and overall business strategy.

Responsibilities :

• Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams
• Develop new brand vision and architecture for business and map to all customer touchpoints (e.g., advertising, web, communications)
• Oversee creative development and advertising process
• Develop integrated go-to-market plan across owned, paid and earned channels with clear priorities, KPIs, ROIs, and resource allocation
• Oversee execution, launch campaigns, working with paid media team and agency partners
• Develop measurement infrastructure including holistic brand health measurements to measure and analytic impact of efforts
• Build out a brand and integrated marketing infrastructure, including operating model with acquisition team
• Identify key talents to hire to build integrated marketing capabilities at company; lead, mentor and develop a high-performing team
• Oversee our creative agency strategy and manage day to day relationship
• Work with PR team on any press releases, media outreach, content strategy
• Keep pace on competitive landscape and spend

Qualifications :

Desired Characteristics :

About Goldman Sachs :

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com / careers.

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process.