AWM, Marcus by Goldman Sachs, Integrated Marketing, Vice President, Chicago, IL

Overview

ASSET & WEALTH MANAGEMENT

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Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design.

MARCUS BY GOLDMAN SACHS

The firm\'s direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity.

Responsibilities The Marcus US Marketing team is responsible for driving growth and end to end customer lifecycle management for millions of Marcus customers across our high yield savings and CD products. We\'re a data driven team that\'s hyper-focused on performance, measurable impact, customer insights & experience and digital. We are also very collaborative, integrated with the business, providing strategic partnership with pricing, product, engineering, delivery / operations.

Marcus is growing fast - and looking for bold thinkers and doers to help us fuel the next wave of growth. We have been very successful in our acquisition program to date, and are looking to expand our marketing program. As VP of Integrated Marketing, you will be a senior leader on the Marketing Acquisition team, responsible for translating market and audience insights into impactful brand strategy and execution. This role will drive brand awareness, favorability, and creation and execution of integrated go-to-market plans across channels to support breakthrough growth. Day to day, VP of Integrated Marketing will oversee Marcus\' brand strategy and integrated marketing efforts, including partnering with research on consumer insights, developing narrative and positioning, aligning creative, media, content and performance strategies into measurable, cohesive and effective campaigns. You will work closely with business leadership, marketing colleagues, and product and pricing to ensure seamless alignment between brand initiative, performance marketing activities, and overall business strategy.

Qualifications

Bachelor\'s degree in Marketing, Business Administration, or a related field; MBA preferred.

Minimum of 10 years of experience in marketing, with at least 5 years in an integrated or brand marketing leadership role

Minimum of 3 years experience within financial services / consumer banking

Proven track record of developing and executing successful cross-channel campaigns with measurable business results

Excellent analytical and problem-solving skills.

Strong communication and interpersonal skills.

Ability to work effectively in a fast-paced, dynamic environment.

Experience managing and developing a team of marketing professionals.

Strong financial acumen and experience managing marketing budgets.

Able to work in a regulatory environment with legal & compliance partners

Desired Characteristics

Good balance of strategic thinking as well as execution. Performance and impact driven

Intellectually curious; willing to challenge the status quo

Ability to effectively manage complex and / or multiple projects to completion on time autonomously

Strong interpersonal, matrixed team relationship management skills

Strong attention to detail and proactive risk management mindset

About Goldman Sachs At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We\'re committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com / careers.

We\'re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more : https : / / www.goldmansachs.com / careers / footer / disability-statement.html

The Goldman Sachs Group, Inc., 2023. All rights reserved.

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.

Salary Range The expected base salary for this Chicago, Illinois, United States-based position is $85,000 - $240,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

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