Senior Manager - Field & Event Marketing

Senior Manager - Field & Event Marketing

Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There's another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

Freshworks is seeking a Field Marketing Manager to lead and execute large-scale, impactful events across the Americas region. This role will oversee the end-to-end planning, execution, and optimization of both first-party (1P) and third-party (3P) events, spanning tier 1 and tier 2 categories. As a key member of the marketing team, you will manage event budgets, forecast needs, and ensure seamless execution across multiple different business units. This role requires a strategic thinker, a high degree of attention to detail and hands-on professional with a proven background in B2B scale event management and a willingness to travel for events.

Please note : This is a hybrid role that will be based in San Mateo, CA or Bellevue, WA and requires an in-office presence three days per week (Tuesday - Thursday).

Key Responsibilities

Event Strategy & Execution : Plan and execute events across the Americas, including all logistical and strategic aspects from concept through completion.

Budget Management : Develop and manage event budgets, ensuring cost-efficiency while maximizing impact. Track expenses and maintain accuracy in reporting.

Forecasting & Reporting : Forecast event needs, resources, and potential outcomes. Regularly report on key metrics and performance to optimize future event planning.

End-to-End Event Management : Lead all aspects of event production, including pre-event planning, onsite coordination, and post-event follow-up. Ensure alignment with Freshworks' brand, goals, and objectives.

Cross-Functional Collaboration : Partner with internal teams, including Field Marketing, Brand Marketing, Sales, Product Marketing, and Customer Success, to ensure events support broader business objectives.

Vendor & Stakeholder Management : Coordinate with vendors, venues, and key stakeholders to maintain high standards of quality and professionalism at all events.

Qualifications

Bachelor's degree in Marketing, Business, or equal related work experience.

10-13 years of experience in event marketing, with a focus on large-scale B2B events.

Proven track record of executing end-to-end events in the Americas region.

Strong experience in budget management, expense tracking, and financial forecasting.

Willingness to travel as required for event execution.

Exceptional organizational, project management and communication skills.

Additional Information

Please note : This is a hybrid role that will be based in San Mateo, CA or Bellevue, WA and requires an in-office presence three days per week (Tuesday - Thursday). This role is based in the San Francisco Bay Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package : $180,900-$260,015 USD Base Salary Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.