Marketing Lead

Marketing Lead (Marketing Manager)

Since its establishment, TAWA Services, Inc. has been committed to providing exceptional service and support to the diverse Asian American communities. Leveraging our extensive network and global resources, we ensure timely and efficient delivery of quality goods across the United States. Our dedication to excellence and community underscores the vital role of service in enhancing everyday life. TAWA Services, Inc. invites you to be a part of our mission and team!

Summary :

We are seeking an experienced and highly motivated Marketing Manager to lead integrated marketing initiatives across both our wholesale business and bakery division. This role will drive brand visibility, strengthen customer engagement, support new product development, and oversee the successful execution of trade shows, events, and retail activations. The ideal candidate is bilingual (English & Mandarin), highly organized, and thrives in a fast-paced environment that values creativity, collaboration, and results.

Responsibilities : Wholesale Business

• Brand Development & Strategy : Build and implement brand-specific marketing strategies and annual content calendars that enhance visibility and drive growth in the wholesale channel.
• Digital & Social Media : Oversee all wholesale-related digital channels, including website content, product storytelling, and social media platforms. Develop original content, monitor performance metrics, and refine campaigns for maximum engagement and ROI. Strong understanding on WeChat & XHS campaign management.
• Trade Show Leadership : Lead the planning and execution of all trade show participation, including vendor coordination, booth design and logistics, collateral development, and on-site representation. Ensure brand presence aligns with corporate standards and industry positioning.
• Product Development Support : Partner with cross-functional teams (merchandising, creative, and operations) on product innovation initiatives, including packaging design, marketing collateral, and launch campaigns that highlight product features and benefits.

Bakery Department

General Marketing & Leadership

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Compensation :

The pay range for this job starts at $70,000 per year. This is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) the responsibilities of the job, your education, skills, qualifications, experience, and location.

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Disclaimer :

Our goal is to be a recognized leader in the industry while providing a great workplace for employees. Please note the job descriptions are intended to describe the general nature and level of work being performed by people assigned to the position. They do not cover all the details of skills, duties, or responsibilities required for the positions. Thus, they are not to be construed as an exhaustive list of all skills, duties, and responsibilities required for personnel. All personnel may be required to perform duties outside of their normal responsibilities as instructed by management. Skills, duties and responsibilities may change at any time with or without notice. We are an E.E.O. employer.