Media Manager, Digital

Media Manager, Digital

The Media Manager, Digital is the day-to-day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients' goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point-of-view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touch-point to stakeholders across the organization and the client for day to day management and support.

You Will :

Manage relationships with platform partners (DSPs, digital publishers, social platforms).

Manage the billing team and provide final approval on all billing needs

Oversee and approve media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.

Partner closely with agency and client-side stakeholders during fast-paced work sessions and ongoing strategy development.

Contribute to creative ideation and bring media strategies to life with flair and innovation.

Provide strategic insights and optimizations for all client reports

Research and prepare new information for paid media plans, RFPs, and presentations.

Evaluate, build and maintain relationships in the display and emerging media community.

Stay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developments.

Lead the development of "Point of View" (POV) documents on new trends or special opportunities.

Evaluate client needs and escalate needs or issues as they arrive to leadership

Drive audience insights and channel strategy

Sell in media initiatives to client

Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction

You Have :

2-4 years of digital media experience, ideally in an agency environment and / or from the publisher or platform side (META, programmatic platforms)

Experience in digital activation, executing and optimizing campaigns across programmatic, social, display, and / or video platforms.

Hands-on experience in Programmatic Media Buying (TTD / DV360) and / or Social (META, Reddit)

Strong mathematical aptitude and understanding of the digital media landscape

Experience with budgeting, forecasting, and campaign optimizations across platforms

Proficient in research, audience planning, and developing social media plans (audience, platform, placement, ad mix)

A collaborative team player with energy, ideas, and a strong sense of ownership.

Highly organized with the ability to manage expectations in a fast-paced environment.

Adaptable to changing goals, with strong prioritization skills and a proactive approach.

Full campaign ownership : setup, ad creation, QA, pacing, budget management, and optimizations.

Proficient in reporting and analytics, including crafting insights and using Excel

Knowledgeable about integrating online and offline media opportunities

Able to understand application of use of industry tools such as (DDS / Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)

Excellent presentation, verbal, and written skills

Nice-to-Have :

Experience on the sales side of media buying, such as ad sales at a DSP or similar platform.

What We Offer :

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, wellness days, and flex days

Access to online services for families and new parents

Early Dismissal Friday's (off at 3 : 00 PM local time every Friday)

13 affinity groups

Internal learning and development programs

Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Salary Range $75,000 - $90,000 USD

Critical Mass is an equal opportunity employer.