Director of Brand Marketing
VirtualVocationsMontgomery, Alabama, United Statesjob_description.job_card.30_days_ago
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- serp_jobs.job_card.full_time
job_description.job_card.job_description
A company is looking for a Director of Brand and Product Marketing.
Key Responsibilities
Deliver a unified brand narrative across various channels ensuring consistency in messaging and positioning
Plan and optimize go-to-market strategies to drive revenue, new subscriptions, and member retention
Build and scale brand / product marketing capabilities for the subscription business, enhancing go-to-market discipline
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
7+ years of experience in brand or product marketing, focusing on go-to-market execution for consumer tech or digital products
Proven track record of leading go-to-market strategies and launching subscription-based products
Strong project management skills with the ability to prioritize and deliver across multiple launches
Analytical and data-fluent, comfortable using insights to refine strategies and drive adoption
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Director Brand Marketing • Montgomery, Alabama, United States
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