Front-End Innovation Marketing Manager / Sr. Manager

Front-End Innovation Marketing Manager / Sr. Manager

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco, Coleman, Oster, Rubbermaid, Sharpie and Yankee Candle - and 24,000 talented teammates around the world. Our culture is built on values in action : Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impactsupported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

The Front-End Innovation (FEI) Marketing Manager / Sr. Manager will play a key role within the business FEI team. Working collaboratively with their multi-functional POD partners, this individual will help to translate consumer insights into compelling concepts and product propositions that will fuel the sector's long-term growth via Expanding and / or Transforming the market.

They will be responsible for defining and validating a holistic proposition, from inception of the core idea (including benefits, claims, branding) to the business model recommendation. They will own identifying the critical questions / assumptions that will guide the team's iterative learning process and work to evolve ideas as needed as they move through the early-stage development, ensuring focus remains on the core job to be done. The FEI Marketing Manager / Sr. Manager is also responsible for ensuring that the holistic idea delivers the size and scale required by the Segment Business Model and builds the desired brand equity. They will be responsible for delivery of a viable Business Model. They will also be responsible for leading the development of the future pipeline.

Essential Functions & Duties

• Working with Consumer Shopper Insights to distill actionable insights from a holistic landscape assessment to serve as the foundation for ideation for the team.
• Leading the development of the core opportunities / problem statements and subsequent jobs to be done
• Identifying the critical questions that need to be answered to ensure sufficient consumer desire and problem / opportunity understanding is gained to enable the project to progress to the next phase
• Leading the competitive assessment process
• Developing holistic propositions for consumer validation (including ideas, assortment / variants, claims, reason-to-believe, pricing, naming, and branding) and partnering with Insights and Design to optimize propositions based on learnings as needed.
• Working with the POD leader to engage Commercial counterparts to understand and incorporate the necessary Channel Value Creation scope elements that will maximize sell-in and distribution in support of the Business Model.
• Partnering with Design to ensure top communication priorities are delivered via pack design
• Confirming sufficient trial potential to deliver the Business Model in partnership with CMI
• Confirming the product-concept fit and delivery of a breakthrough benefit in partnership with Products Research
• Partnering with Legal to deliver trademark and IP assessments as well as ensure the potential for compelling claims and demos, with a clear support plan in partnership with R&D and Legal
• Developing lead business recommendations and working with Finance to ensure the viable Business Model assumptions / inputs are clear, valid and in-line with Segment needs at each phase of the FeI process.
• Influencing key stakeholders with effective communication skills and storytelling

Qualifications

Work Environment

A collaborative, small, dedicated innovation team comprised of multi-functional experts. Co-located with POD members in Atlanta.