About Northern Trust :
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity.
With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
Overview of the role
The NTAM product marketing role is responsible for development, management and execution of marketing content and activities for assigned product set.
This includes : developing compelling messaging, creating and maintaining investor-driven product content, building and feeding always-on and point-in-time campaigns to drive product adoption and loyalty within key investor segments, and managing or assisting with product marketing operations.
The role will serve as a go to SME for assigned product set within NTAM's marketing team. The role will require strong leadership and partnership within the broader NTAM organization Investments, CPM, Product, Distribution, Compliance, Operations, etc.
to successfully meet marketing and organizational goals. In addition, the position will partner with adjacency Northern Trust business lines / units to advance One Northern collaboration and growth.
Responsibilities :
- Establish clear product marketing strategies for assigned investment capability on NTAM's global platform aligned with business goals and available resources
- Define product positioning and distill technical concepts into simple, compelling messages appropriate for audience type (institutional, intermediary, retail)
- Develop and manage product content across marketing constructs (e.g., videos, articles, website, social, etc.)
- Partner closely with CPM, product management, investment teams, sales and channel marketing partners to build compelling insights and content for various audiences to consume in a variety of formats
- Identify key opportunities to grow market share by leveraging internal and external sources to gather product, investor and competitor insights
- Garner intelligence from various tools such as eVestment, Morningstar and research partners to inform marketplace opportunities and market positioning of our products / solutions
- Lead marketing aspect of new product launches - creating go-to market positioning and strategy to build awareness and product adoption.
Coordinate all marketing-related activities
Assist Marketing Services team with maintaining, updating, distributing and enhancing product-related updates (e.g., quarterly / annual performance communications, mergers, closes, fee and name changes, etc.
across various marketing channels)
Ensure marketing of products and related content meet all required regulatory obligations a
Experience & Skills :
- 7+ years of financial industry experience, asset management focus preferred
- Exceptional interpersonal and influencing skills. Demonstrated experience collaborating with senior stakeholders across investment, sales and product teams and extracting key differentiating features of an investment strategy to help successfully position products
- Strong commercial mindset, intellectual curiosity, market & client knowledge
- Critical thinker with superior problem-solving abilities able to organize and influence people and resources to effectively prioritize issues and respond to the needs of the business
- Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives
- Working investment product knowledge and ability to apply an investor-centric lens and translate difficult / complex investment concepts into practical, applicable content and messaging
- Deep understanding of the investment management industry and familiarity with US and International regulatory requirements / regulations
- Driven, self-motivated, high-performing mindset
- Excellent communication (written & verbal)
- CIMA, CFA designations a plus
Working with Us :
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at [email protected].
We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
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