Manager, Media Analytics

Job Description

The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands.

The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients’ operations to help clients frame decisions and drive actions.

The successful candidate is a curious problem-solver who thrives in a fast-paced environment.

Responsibilities :

• Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
• Work across multiple teams on client specific projects
• Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
• Build frameworks that capture campaign performance, inform optimizations and impact future plans
• Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI
• Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
• Evaluate new and current data partners and new approaches for highest quality results
• Work in partnership with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
• Proactively educate internal and external clients on research, tools, technology, and approaches
• Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results
• Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
• Communicate opportunities, learnings, and recommendations
• Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences
• Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results
• Help answer client questions, create client-ready presentations and present at client meetings
• Develop research approaches to address complex research and measurement challenges
• Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 3+ years in media / marketing research, consumer insight, business consulting, or digital advertising research / analytics / insight
• Strong grounding in traditional and digital media research (control / exposed methodologies, market mix modeling)
• Experience with statistical software packages, especially SAS and SPSS, strongly preferred
• Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
• Demonstrated ability to work with large data sets
• Experience with multiple methodological approaches for consumer, media and brand insight
• Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
• Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
• Strong verbal and written communication skills
• Excellent Microsoft Office skills; PowerPoint and advanced Excel
• Ability to work independently and in a team setting while effectively managing priorities
30+ days ago