Job Description
Overview :
The Manager, Media Analytics & Insights is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.
This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media.
The candidate must have a proven track record in data-rich analyses and be a team player. A roll up the sleeves’ approach is mandatory and a get it done’ attitude is a must.
Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.
Successful candidates will be multi-dimensional rising stars who are able to employ complex problem-solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.
Role Objectives :
Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programs
Perform hands-on analysis in support of results, including development of conclusions and implications
Supervise and mentor Analysts
Teach Analysts to perform ongoing analysis to ensure the timely adjustment / optimization of campaigns
Develop and maintain SQL-based or other structured reporting system
Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning / buying decisioning
Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
Support agency new-business process as required
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