Digital Marketing Specialist

About Us :

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Lotus Concepts Management is a dynamic company that operates some of Colorado’s most exciting hospitality venues, including restaurants like ViewHouse, My Neighbor Felix, and Wonderyard.

We’re seeking a talented and motivated Digital Marketing Specialist to join our marketing team in Denver, Colorado. If you have a passion for digital marketing, content creation, and driving business growth through innovative strategies, we want to hear from you!

Key Responsibilities :

• Content Creation : Develop engaging and creative content for social media platforms, company websites, and other digital channels to attract new customers and enhance brand loyalty.
• Campaign Management : Plan, execute, and manage digital marketing campaigns across email, social media, search engines, and websites.

Ensure alignment with brand goals and objectives.

• Data Analysis : Monitor, analyze, and report on campaign performance, adjusting strategies as needed to optimize effectiveness.
• Market Research : Stay informed on industry trends and competitors, utilizing insights to better understand the needs of our target audience.
• SEO Optimization : Utilize SEO strategies to improve website visibility on search engine results pages (SERPs) for relevant keywords.
• Collaboration : Work closely with cross-functional teams, including creative, operations, and management, to deliver measurable results from marketing initiatives.
• Lead Generation : Drive website traffic and conversions, with a focus on generating leads and increasing sales.

Qualifications :

• Minimum of 2+ years of experience in digital marketing or a related field, preferably within the Denver market.
• Strong understanding of digital marketing principles, including SEO, email marketing, social media management, and data analysis.
• Proven experience in managing and executing digital marketing campaigns across various platforms.
• Ability to analyze data to make informed decisions and optimize marketing efforts.
• Excellent communication and collaboration skills.
• Familiarity with tools such as Google Analytics, Facebook Ads, and other digital marketing platforms is a plus.

What We Offer :

• Competitive salary ranging from $62K - $85K per year.
• Full health benefits package, including medical, dental, and vision coverage.
• Competitive 401(k) plan with company matching.
• Opportunities for professional growth and development.
• A collaborative and dynamic work environment.
• A chance to make a significant impact on the success of our brands.

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