Marketing and Content Specialist

Job Title :

Marketing Brand and Content Specialist

Job Summary :

We are seeking a creative and strategic

Marketing Brand and Content Specialist

to lead the development, strengthening, and execution of our clients brand identity and content strategy. This role requires a customer-centric mindset and a strong understanding of market trends to enhance brand positioning and drive engagement. The ideal candidate will have experience in brand management, content creation, and collaboration with cross-functional teams to ensure consistent messaging and brand alignment across all channels.

Essential Functions and Key Responsibilities :

Brand Building :

Lead efforts to develop, strengthen, and elevate the company's brand identity, value proposition, and recognition in alignment with corporate guidelines.

Create and enforce brand messaging guidelines and manage the use of trademarks.

Partner with product managers to establish product-line branding, messaging guidelines, and content strategy.

Review marketing materials to ensure alignment with key brand elements and consistency in messaging.

Identify market trends and customer needs to enhance brand presence and content effectiveness.

Content Development :

Develop engaging, consistent content and sales tools in collaboration with product managers and specialists.

Create content including but not limited to press releases, product launch packages, landing pages, email campaigns, marketing toolkits, ad promotions, and sales and clinical materials.

Manage relationships with agencies and designers to develop collateral supporting marketing initiatives.

Oversee the creation of new images and videos with photographers and videographers for product launches.

Process Management :

Develop and manage an annual content plan for product launches, supporting the go-to-market strategy.

Schedule meetings, maintain timelines, and manage expectations for content creation and approval.

Oversee the content review process, ensuring efficiency in approval timelines and improving the workflow for content developers.

Qualifications and Requirements :

Bachelor's degree in marketing, communications, or a related discipline.

Master's degree / MBA in Business, Marketing, or a related field preferred.

5+ years of experience in the medical device industry or relevant field.

3+ years of experience in a marketing role.

Experience in brand development and media, particularly in the medical device industry, is preferred.

Proficiency in design and layout is a plus.

Strong organizational, communication, and project management skills.

Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact HR@ .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Privacy Notice

Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.

California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.

Virginia residents may access our state specific policies here.

Residents of all other states may access our policies here.

Canadian residents may access our policies in English here and in French here.

Residents of countries governed by GDPR may access our policies here.

Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to :

• the individual's skill sets, experience and training;
• licensure and certification requirements;
• office location and other geographic considerations;

other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.

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