Director of Public Relations

About the job

Overview :

• The Director of PR guides the definition, development, and implementation of the overall PR strategy for North America in alignment with the overarching marketing & communications strategy.
• Create and nurture strategic partnerships that proactively leveraging a broad set of media touch points to maintain and extend prominence in the public dialogue.
• Craft a cohesive, consumer-facing narrative and drive its delivery through traditional and online media. Additionally identify strategic content led partnerships that drive brand equity.

Core Responsibilities :

• Lead, develop and implement PR strategy to increase visibility and exposure for the Brand, that represent and elevates brand messaging through the strategic earned media
• Build and maintain long lasting relationships with (but not limited to) relevant EICs, journalists, tastemakers, institutes, artists and influencers
• Continuously champion the Brand through targeted recommendations / advocate new media partners and outlets
• Create and execute editorial calendar that aligns launches, initiatives and corporate milestones with PR opportunities
• Spearhead PR events and presentations strategy, acting as lead contact for editors
• Close partnership with media and celebrity teams to develop 360 approaches to infuse brand strategy and create synergies
• Cultivate solid working relationship with HQ and other markets
• Maintain strong position in earned coverage cross Jewelry, Watch and Accessories category
• Maintain and develop strong relationships with national, trade and regional press, meeting regularly with Editors-in-Chief, director-level editors, social media editors and digital industry leaders
• Secure impactful feature stories on print, digital and social media outlets supporting new launches and promoting the difference
• Oversee team to pitch and secure impactful cover placements within key print and digital outlets and social media accounts
• Oversee team in facilitating pitch letters, press kit distribution, products loans, hi-res visuals, credit checks

Qualifications :

• Bachelor’s Degree in communications, journalism or related field is required
• 10+ years in public relations with an expertise in luxury retail
• Proven experience managing a highly professional team
• Competence in delivering complex content and concepts in a clear, concise and compelling manner
• Solid understanding of social, digital and content metrics
• Excellent communications, interpersonal skills with a proven ability to communicate effectively both orally and written
• Stellar organizational navigation and cross-functional collaboration
• Motivated self-starter who is able to take both guidance and initiative
• Strong influencer with skills to persuade and negotiate
• Excellent organizational, planning and time management skills. Ability to handle multiple projects simultaneously and is comfortable and successful in a fast-paced environment
• Experience managing large-scale budgets and finances
• Demonstrates emotional intelligence
• Creative and strategic thinker
30+ days ago