Brand Strategist AmeriCorps Member, VISTA

YouthBuild VISTA Goal :

T o increase the sustainability of the organization to allow more YouthBuild students to achieve a high school diploma or equivalency, advancing academically, succeeding in postsecondary education, and gaining employment.

The objective of VISTA Assignment :

To support the organization in executing a comprehensive rebranding strategy to increase visibility, enhance community engagement, and improve overall impact.

Tasks include :

• Assist in conducting surveys, interviews, and focus groups with stakeholders, donors, and beneficiaries to evaluate current brand perception.
• Support the analysis of strengths and weaknesses in the current brand.
• Analyze your current brand's effectiveness, including visual identity, messaging, and overall impact.
• Help research target audiences and competitor brands.
• Develop detailed personas for your key audiences, including demographics, psychographics, and behavioral characteristics.
• Compile and organize stakeholder input on rebranding goals.
• Define rebrand goals and objectives.
• Aid in developing new brand positioning and messaging.
• Contribute to the creation of brand personality and values documentation.
• Assist in updating mission and vision statements.
• Collaborate with design team on logo concepts and color palette selection.
• Help develop brand guidelines document.
• Support the creation of key messaging and tagline options.
• Assist in updating internal documents with new branding
• Help organize and facilitate staff and volunteer training sessions on new brand usage.
• Assist in creating presentations and materials for internal brand rollout.
• Support the update of internal communications with new branding.
• Contribute to the development of launch timeline and marketing strategy.
• Assist in planning and coordinating launch events or campaigns.
• Help update website, social media profiles, and marketing materials with new branding.
• Support media outreach and stakeholder engagement efforts.
• Assist in tracking brand perception through surveys and social media monitoring.
• Help gather and analyze feedback on the new brand from various stakeholders.
• Support the implementation of necessary brand adjustments based on feedback.
• Use surveys and social listening tools to gauge reaction to the rebrand.
• Actively seek input from donors, volunteers, and beneficiaries on the new brand.
• Make necessary adjustments : Be prepared to fine-tune elements of the rebrand based on initial reception
• Conduct regular audits of brand usage across all channels.
• Assist in developing and delivering ongoing brand education for staff and volunteers.
• Help create reports on brand performance and recommend future improvements.
• Continue brand education : Provide ongoing training for new staff and refreshers for existing team members.
• Stay attuned to changes in your sector and audience to keep your brand relevant.
• This opportunity is made possible through partnership with the AmeriCorps VISTA Program. This role is funded by AmeriCorps.

Please review the AmeriCorps VISTA Program website to learn more about the opportunity.

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14 days ago