Creative Director - Copy

Creative Director-Copy

Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr. Pepper (KDP) and its leading beverage brands, including Dr.

Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Motts, and Schweppes.

We aim to help grow KDPs iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.

Responsibilities :

• Create culture-driving, business-building big brand work from mass broadcast film and web video, to targeted social and influencer campaigns, to attention-getting activation, and retail sponsorship programs
• Lead and review the work of the creative teams; guiding and inspiring the teams and developing their talents
• Partner with strategy on both small and large projects, harnessing brand design, copy, art, and digital technology
• See your ideas through from concept to execution, working with producers, project managers and other internal and external partners to execute with brilliance
• Collaborate with the Brand Design group to bring to life ideas in print, OOH, digital, retail, and social as needed
• Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
• Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
• Oversee the presentation of final concepts, and obtain approvals for deliverables
• Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, executional approaches & techniques, and broader inspirations, innovations and interruptions

Ensure high performance results of your team by :

• Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions
• Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent
• Embracing diverse perspectives to foster innovation, learning from both successes and failures
• Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations

Total Rewards

Benefits :

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being.

We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at

Requirements

• A minimum of 12 years of experience as a creative (Copywriter, ACD) at ad agency, brand, publisher, or social media platform with an award winning portfolio.
• A well-grounded brand advocate with strategic understanding and creative leadership of a brand
• Has a strong portfolio of work with recognizable campaigns and ideas you wish you'd done yourself
• Instinctively knows what good looks like - and passionately talks about it
• A safe pair of hands that can deliver on-brand creativity first time and can direct themselves accordingly
• Represents the agency as the go to person for all art direction and has a great eye for design and aesthetics, and is hugely passionate about art direction and design craft of our industry
• Can bring fresh, inspirational thinking to any brand
• Brand, sector, and media specialties
• Has won meaningful awards and can write case studies for awards
• Can use seminal work to direct and inspire
• Regular contributor to agency knowledge (sparking ideas)
• Continuously abreast of what's happening in our industry

LIHybrid