Director of Consumer Insights & Research

Director Consumer Insights & Research - Headquarters

Job Category : Marketing

Requisition Number : DIREC001630

• Posted : March 14, 2024
• Full-Time

Locations

555 Main St

Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.

Racine, WI 53403, USA

Description

At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers.

The strategic use of data is a building block for our business. Come help shape the future growth of Johnson Outdoors by playing a key role in consumer insights.

The person in this role develops, leads, and evaluates system-wide consumer insights and market research strategies, initiatives, and processes.

Ensures business decision-making and brand / product strategies are supported by insights and analytics.

Key Responsibilities :

• Collaborates and consults globally with all business units to lead and develop consumer insights and need profiles to support the organization’s brand strategy and deep consumer knowledge.
• Fosters an environment of cross-functional collaboration and develops strong relationships with key stakeholders across businesses.
• Enables and guides the businesses to use quantitative data to assess and reveal consumer profiles, segments, and behaviors.
• Identifies critical metrics and KPIs by working with business teams to understand their decision-making and processes.
• Provides meaningful reporting and trend dashboards to effectively analyze consumer behavior and translate data into actionable insights.
• Directs and initiates consumer research projects and assists the business units in turning results into viable strategies.
• Identifies and selects firms to conduct research and serves as consultant to businesses.
• Establishes and instills standards, methods, and best practices.
• Identifies challenges and emerging issues with each business unit and collaborates with key stakeholders to implement solutions.
• Performs other duties as assigned.
• Prepares and approves department budgets while ensuring budgets are managed within approved guidelines.
• Develops and approves departmental policies, procedures, and guidelines to meet business needs.
• In partnership with human resources, performs human resources responsibilities for staff.

Minimum Qualifications :

• Bachelor’s degree in marketing, business management or equivalent.
• Typically requires a minimum of 10 years in global consumer insights and market research.
• Extensive knowledge of and experience in consumer insights and analytic techniques.
• Experience motivating, coaching, and developing employees.
• Excellent communication and interpersonal skills.
• Expertise in managing projects from concept development to implementation.
• Experience working in a deadline-oriented environment.
• Advanced proficiency in using the Microsoft Office Suite and similar systems.

A few pointers about our culture :

• Entrepreneurial spirit and innovation are in our bones!
• We are laser-focused on our consumers.
• We strive to create meaningful, healthy change in the world.
• We value diversity and team members who are willing to wear multiple hats.

What you will receive :

• Share in the company’s success : Competitive base salary and additional earning potential.
• Find your work / life balance : Generous paid time off and health insurance.
• Further your career : Training opportunities including tuition assistance.
• Plan for your future : 401k with company match and more.

All qualified applicants will receive consideration for employment at Johnson Outdoors without regard to any status protected by law.

About Us :

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies.

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