Crystal Mountain, 12500 Crystal Mountain Drive, Thompsonville, Michigan, United States of America Req #116
Tuesday, August 13, 2024
We have retained SearchWide Global to lead the Director of Sales search. Please contact John Brich, Vice President SearchWide Global regarding interest and any questions you may have.
The Director of Sales will be selling (carrying accounts) and leading a team of selling individuals. This position is responsible
Apply fast, check the full description by scrolling below to find out the full requirements for this role.
for planning and implementing sales programs, both short and long-range, targeted toward existing and new markets by
performing the following duties personally or via the sales team. The ideal candidate will have experience selling and leading
within an independent resort-type environment with seasonal needs and trends. Success in this position will require a strategic
drive to win.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Achieves satisfactory profit / loss ratio and market share in relation to preset standards and industry and economic trends.
Develops and implements strategic sales plans and forecasts to achieve corporate objectives for products and services.
Develops and manages sales operating budgets.
Develops and recommends resort sales product positioning, packaging, and pricing strategy to produce the highest
possible long-term market share.
Directs market channel development activity and coordinates sales team by establishing sales territories and goals.
Directs staffing, training, and performance evaluations to develop and control sales programs.
Establishes and maintains relationships with industry influencers and key strategic partners.
Exemplifies Crystal Mountain’s Core Values.
Guides preparation of sales activity reports and presents to executive management.
Meets with key clients, assisting sales representatives with maintaining relationships, negotiating, and closing deals.
Monitors competitor products, sales, and their meeting marketing activities.
Oversees and evaluates sales research and adjusts sales strategy to meet changing market and competitive conditions.
Prepares periodic sales reports showing sales volume, potential sales, and proposed client base expansion areas.
Represents the company at trade association meetings to promote the resort.
Responsible for prospecting and pursuing business in key market segments.
Reviews and analyzes sales performances against goals and plans to determine effectiveness.
QUALIFICATIONS
A High School Diploma is required.
A Bachelor’s Degree in Sales, Marketing, or Business is preferred.
A minimum of 5+ years of related experience with progressive managerial responsibilities.
The ability to travel as necessary.
The ability to work outdoors during events.
Evenings, weekends, and holidays are a regular part of the schedule.
Must have excellent attendance and conduct record for consideration.
Must have an unrestricted and insurable driving record
KEY CHARACTERISTICS
The ability to clearly communicate to both large and small groups.
The ability to work well under pressure.
The ability to work with different personalities and work styles.
Enthusiastic with pride and passion for Crystal Mountain.
Excellent verbal and written communication skills.
Flexible and able to react to changing situations.
Good judgment and capable of making decisions.
Highly organized and detail-oriented.
Proactive selling style.
Respect for all employees and guests.
Strong interpersonal skills.
Technology savvy.
Crystal Mountain is an equal opportunity employer that is committed to diversity and inclusion in the workplace. 2020 Bronze Level Veteran Friendly Employer.
Established in 1956, Crystal Mountain is a family-owned, four-season resort destination located 28 miles southwest of Traverse City and a short drive from Sleeping Bear Dunes National Lakeshore.
The resort features lodging, dining, downhill and cross-country skiing, two championship golf courses, shopping, award-winning Crystal Spa, Michigan's only alpine slide, the Park at Water's Edge, Michigan Legacy Art Park, weddings and a conference center.
Visit www.CrystalMountain.com.
Crystal Mountain, 12500 Crystal Mountain Drive, Thompsonville, Michigan, United States of America
J-18808-Ljbffr
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