What are we looking for in our Marketing Manager-II?
Marketing Manager
Contract : Jul - Dec 2024
Remote : PR : 45 - 50 / hr
PR : 45 - 50 / hr
Responsibilities
- Work to support new business lines and expansion opportunities through thoughtful, strategic, multi-channel CRM strategies.
- Manage end-to-end development and execution of multi-channel campaigns (email, push, in-app) messaging that includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
- Set-up and monitor complex journeys, triggers and automations with static and dynamic content.
- Be responsible for tracking your initiatives, reporting progress out to team proactively and identifying next steps from campaign learnings
- Establish a strong working relationship with cross functional stakeholders in our Product, Marketing Operations, Analytics and Strategy teams.
- Analyze campaign results, develop benchmarks, and create and share regular performance reports
Requirements
- 3+ years experience in customer retention, email, or growth marketing
- In-depth understanding of ESP / Marketing Automation platforms (ie Braze, Iterable, ExactTarget, Salesforce Marketing Cloud, Responsys) and experiencing deploying complex CRM programs Experienced with data analysis, targeting and program measurement (preference for SQL proficiency)
- Results-oriented with an exceptional track record of developing profitable retention or cross-channel marketing programs and exceeding performance targets
- Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
- Strong analytical skills; able to create data-driven marketing campaigns end-to-end
- Strong stakeholder management and interpersonal skills
- Hands-on experience with CRM technology, segmentation tools, and complex data structures and systems
- Familiarity with data visualization platforms such as Tableau, Looker, Periscope, etc.
- Extremely organized, dependable, self-motivated & ability to multi-task
- Bachelor’s degree or equivalent experience
Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
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