Responsibilities include but are not limited to :
- Identify market opportunities and customer needs to improve existing products and develop new services and products.
- Manage the complete product lifecycle, from initial research to launch and post-launch evaluation.
- Establish product strategy and manage goals for product promotions and sales campaigns along with tracking and reporting campaign performance to inform next actions.
- Manage the overall product portfolio P&L to ensure that new account growth, attrition, net growth, cross sales and both product and portfolio profitability to support the bank's overall balance sheet and income goals.
- Monitors and forecasts customer acquisition, adoption and usage of products and services across all channels to identify gaps and develop appropriate strategies to close gaps.
- Collaborates with development, design, and operations teams to ensure the delivery of high-quality products.
- Ensure effective promotion and marketing of products in coordination with sales and marketing teams.
- Monitors competitive features, offers and pricing to ensure products are designed, positioned and priced appropriately.
- Use in-depth analysis to develop clear and persuasive business cases that help drive key business decisions.
- Establish and maintain strong working relationships with key partners (including Retail Sales, Customer Care, Marketing, Legal, Risk, Compliance, Technology, Operations, Data & Analytics).
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Use in-depth analysis to develop clear and persuasive business cases that help drive key business decisions. Establish product strategy and manage goals for product promotions and sales campaigns along with tracking and reporting campaign performance to inform next actions. Manage the overall produc...
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