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Marketing Director

Glasswater Creek of Lafayette
Lafayette, Indiana, US
Full-time

Responsibilities :

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

  • Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy.
  • Forms and fosters relationships with local community professionals to maximize referral sources and opportunities for collaboration.
  • Participates in the pre-screening and move-in process, facilitating a seamless transition for residents and their families.
  • Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity.
  • Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders.
  • Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care.
  • Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns.
  • Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts.

Requirements :

  • High school diploma or GED required.
  • 3+ years previous sales, marketing, or community outreach required.
  • Assisted / Supportive Living experience preferred.
  • Exceptional communication and interpersonal skills.
  • Ability to analyze market trends and make data-driven decisions.

Benefits :

  • Unlimited growth opportunities.
  • Medical, dental, and vision benefit packages available.
  • Work-life balance Paid Time Off.
  • EAP & Maven family planning program.
  • 401(k) employer match biweekly.
  • Self-service payroll.
  • Daily pay.

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3 days ago
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