Digital Marketing Specialist

Are you local to Austin, TX looking for your next Digital Marketing role? Do you you thrive in a fast-paced innovative environment?

Join our winning team, recently honored as #67 on Forbes' list of America's Best Startup Employers for 2024!

As the Digital Marketing Specialist , you will develop, implement, and manage marketing campaigns that promote our company and its solutions.

This role will play a crucial part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads / customers.

The ideal candidate is creative, analytical, and passionate about digital technologies and marketing trends.

Who you are :

• You are passionate about our mission
• You have a solid understanding of digital marketing best practices and tools
• You are a self-starter who takes initiative and can work independently
• You thrive in a fast-paced, high-energy work environment
• You are results-driven
• You have strong analytical skills, with the ability to interpret data and make informed decisions
• You are someone people want to work with
• You hold your work to a high standard
• You have the ability to juggle multiple projects and adapt to changing priorities
• You are 18 years of age or older

Requirements

What you'll need :

• Bachelor's Degree in marketing, communications, business, a related field or equivalent working experience preferred
• 3-5 years of experience in digital marketing, including experience with paid campaigns, organic social media, email, and website
• Experience with marketing automation and CRM tools, such as HubSpot, Marketo, or Salesforce
• Experience managing paid campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels
• Excellent understanding of lead nurturing and scoring processes
• Strong analytical and problem-solving skills, with a demonstrated ability to use data to inform decisions
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Experience in a fast-paced startup environment is a plus

What you'll do :

• Develop and execute comprehensive digital marketing campaigns across various channels, including SEO / SEM, email, social media, and display advertising.
• Plan, manage, and create content for our social media platforms to build a strong online presence and engage with our audience.
• Oversee and manage paid digital advertising campaigns, particularly on platforms like LinkedIn, ensuring optimal performance and ROI.
• Conduct SEO audits, implement on-page and off-page SEO strategies, and continuously monitor and improve search engine rankings.
• Develop and execute lead-generation strategies to drive new business opportunities and nurture prospects through the sales funnel.
• Measure and report on the performance of all digital marketing campaigns, assess against goals (ROI and KPIs), and provide actionable insights for optimization.
• Manage and optimize CRM systems and execute email marketing campaigns, leveraging automation tools for enhanced efficiency and effectiveness.
• Maintain and update the company website, ensuring content is current, accurate, and aligned with marketing strategies while optimizing for user experience and performance.
• Stay up to date with the latest trends and best practices in digital marketing, and provide thought leadership and perspective for adoption where appropriate.
• Other duties as assigned / necessary

Perks of being a Bee :

• 401k + Match
• Generous PTO (including 12 paid company holidays, including your birthday off and paid parental leave)
• Company sponsored medical, dental, vision and life insurance plans
• Dog friendly office
• Weekly in office lunches
• Company Happy Hours

About The Helper Bees :

The Helper Bees (THB) was created to fill an obvious need in an underserved community. Inspired by love and brought to reality through passion and determination, The Helper Bees was founded to empower older adult citizens and their families in their search for quality, affordable in-home care providers.

We do this by providing older adults the ability to easily review, choose, and access affordable quality in-home helpers.

The Helper Bees mission is to help people stay home longer through data-driven services that transform both the payer and the care-recipient experience.

At THB, we define our company culture through our Core Values :

• Quickly iterate through solutions - We move at a fast pace which requires quick iterations to find a path to a repeatable solution
• Seek ways to create immediate impact - Be thoughtful and proactive in how you make an impact on your team. Actively look for ways to make a fast, positive impact.
• Bee the teammate you want to work with - We work as a team, help each other and encourage each other
• Ask questions, answer questions - You can't iterate through solutions if you don't ask the right questions which is why there is an expectation that questions should be asked.

When you know the answer, being a good teammate means chiming in to get others up to speed.

Take the time to celebrate wins - It's so easy for a team that is heads down to forget about all the great things they've accomplished.

That's why we make it a priority to remind ourselves to create space to celebrate wins, big or small.

Physical Requirements :

• Ability to remain at your designated workstation for the duration of the workday
• Constantly operates a computer and other office productivity machinery, such as a phone and Voice over Internet Protocol (VoIP).
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• The ability to observe details at close range (typically on a computer screen)
• This position is a hybrid role and will require the candidate to be in The Helper Bees physical office multiple times each week, and during special events as needed.

During remote work days, this position offers the flexibility of remote work at approved locations within the United States.

Candidates must have a reliable internet connection and a designated work environment conducive to professional phone calls and sensitive data.

Enjoy the convenience and comfort of working remotely while contributing to our team's success.

Must be able to lift 15 pounds at times.

The Helper Bees is committed to building a workplace where diversity, equity, and inclusion are valued and prioritized. We are an equal opportunity employer that welcomes all qualified applicants without discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any non-merit based or legally protected grounds.

The Helper Bees provides reasonable accommodations to qualified individuals with disabilities during the job application and interview process.

To request accommodation, please let your recruiter know.

As part of our standard hiring process, selected candidates may be required to undergo a background check and / or drug screen.

The Helper Bees adheres to applicable federal, state, and local laws regarding these screenings, and the results will be considered in accordance with applicable regulations.

The Helper Bees was recently made aware of a fraudulent entity posing as our organization and requesting personal information.

Please be aware of and protect yourself from scams. Visit thehelperbees.com / careers to view all current job openings.

Salary Description

Up to $90,000