Marketing Analyst/Coordinator - 13538

Marketing Analyst / Coordinator - 13538

Length of Assignment : 12+ months

Location : Ridgefield Park, NJ

Schedule : Hybrid : On-site Mon, Tues, Weds, Thurs. Friday WFH

Top Skills :

• MUST have relevant work experience with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
• Setting marketing strategy
• Analytics
• Media planning

The ideal candidate is an exceptional researcher, communicator and presenter. They have strong interpersonal skills, a bias for action, an absolute grasp of business / marketing analytics and experience successfully developing business case & GTM plans for large cross-functional projects.

Description :

The Marketing Strategist will be responsible for delivering the highest quality work for high-visibility internal projects, inclusive of annual planning and C-suite reporting, supporting the Director of Strategy, Operations & Analytics.

This role requires that you have working knowledge and project experience with Marketing Mix Modeling (MMM) and (ideally) Multi-Touch Attribution (MTA).

Your primary responsibilities are to research, evaluate and plan large-scale strategic projects, inclusive of MMM and MTA workstreams, within the integrated marketing organization.

You will also develop C-suite materials on a regular cadence, identify opportunities for innovation across marketing and business functions, develop business cases, GTMs and act on behalf of the Director of Strategy, Operations & Analytics in high priority PMOs and large-scale multidisciplinary projects.

While this position will sit in the Integrated Marketing organization, the Marketing Strategist will need to operate cross-functionally to ensure plans are accurate, actionable and account for the needs of multiple interrelated teams across the organization.

You should be a proactive, positive and collaborative communicator, capable of asking all the right questions and developing strong interpersonal relationships.

The expectation is to be onsite Monday through Thursday (in Ridgefield Park, NJ) and remote on Friday.

Key Responsibilities :

• Analyzing current business and marketing environment to identify opportunities for improvement / innovation
• Developing strategic plans and reports for multiple groups of stakeholders at different altitudes capable of articulating content for C-suite equally as well as for executional teams
• Overseeing and managing MMM and MTA processes, including deployment and optimization of future iterations of these studies
• Managing data collection from cross-functional teams, including PM, Paid Media, Ecommerce, S.com, CRM and Retail / Shopper Marketing
• Liaising across teams and agencies on MMM / MTA data triage, troubleshooting, data-cleaning, and QA for full-scale implementation
• Managing internal compliance and governance reviews across : Security, Data & Privacy, Legal & Big Data teams
• Working with 3rd party measurement partners in weekly status calls
• Partnering with Director of Strategy, Operations & Analytics to lead PMOs and accurately represent the IM function in large-scale interdisciplinary meetings
• Articulate business and marketing need plainly and accurately to execute IM Leadership’s vision and intent across strategic projects
• Monitoring cross-functional strategic projects and identifying, proposing and implementing course-correction activities with the support of the broader team
• Developing systems and models that simply and accurately represent the strategic process
• Compile reports from across the organization, interpreting multiple data sources from different teams to identify actionable insights
• Evaluate progress against strategic milestones / deliverables and develop gap plans to address performance

Requirements and Skills :

• Education Requirement : Bachelor’s degree preferred
• MUST have 8+ years’ experience in marketing strategy, inclusive of media management / MMM / MTA
• Demonstrable success in leading large, cross-functional strategic projects
• Proven ability to build consensus from conflict
• Excellent analytical skills and attention to detail
• Demonstrably results-oriented and with a passion for performance
• Exceptional presentation skills and comfortable presenting to a demanding and detail-oriented C-suite
• Excellent communication and interpersonal abilities with aptitude in fostering long-term relationships in a complex organization with multiple stakeholders
• Strong MS Office experience, including advanced Excel skills
• Proven ability to operate in an ambiguous environment and to work with a flexible schedule
• A clear understanding of management, business, and finance processes
• Ability to work in a team environment and independently
• Experience in the CE industry a plus
• Experience in a large-scale corporate environment a plus
1 day ago