Summary :
The main function of a marketing analyst / coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service.
A typical marketing analyst / coordinator is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities :
- Forecast and track marketing and sales trends, analyzing collected data.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Skills :
- Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Basic ability to work independently and manage ones time.
- Basic knowledge of principles and methods for showing, promoting, and selling products or services.
- Basic knowledge of media production, communication and dissemination techniques and methods.
Top Three Skills :
- Proficiency in Excel, PowerPoint and other MS Office tools
- Strong analytical skills, able to process multiple data inputs to deliver the required output
- Strong interpersonal skills, ideally experience working with Sales teams
Education / Experience :
- Bachelor's degree in marketing or equivalent training required.
- years related experience required.
Compensation :
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries :
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
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