B2B Field Marketing Specialist

Basic Function

It’s an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100+ years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.

HF Sinclair in Salt Lake City, UT is currently seeking for an experienced and creative B2B marketer to enable our sales team to enhance our existing distributor relationships and grow our distributor network.

This is a hybrid role which primarily focusses on strategic elements while at the same time is responsible for the implementation of certain tactical elements.

This person will be our Brand Marketing Team's focal point and main representative with our distributor community with the aim of enhancing our Distributor Value Proposition.

This role also encompasses the management and growth of our fleet fuel card program.

Job Duties

• Create and market our Distributor Value Proposition (DVP)
• Implement Salesforce Pardot and create ABM campaigns to retain and attract new distributors to our network
• Manage our strategy for and participation at industry trade events such as WPMA and deliver ROI4
• Manage our fleet card program with our 3rd party WEX
• Develop and implement Co-Op Advertising program
• Create and publish Distributor communications
• Support local and regional promotion and grand opening program development
• Create relevant and impactful Marketing Materials to enable our Sales team to engage with distributors

Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion

Experience

7+ years of professional marketing experience

5+ years of B2B marketing experience

Working with agencies to implement ABM campaigns that deliver positive ROI

Creating successful campaigns with Salesforce Pardot or similar B2B email marketing platform

Managing trade show booth planning, implementation and events

Working with and growing fleet card or credit card programs

Working with distributors or franchisees of all sizes to grow each other's businesses

Preferred Educational Level :

Experience in assigned petroleum product is preferred.

Education Level

Bachelor's degree in marketing or a similar business-related field

Required Skills

Presentation to groups of all sizes

Strong organizational skills & project management

Strategy Development & Implementation

Collaborating with team, cross-functional team and customers

Preferred Skills :

Experience working with Agile methodology and ways of working

Copywriting

Supervisory / Managerial Responsibility

A dotted line Marketing Implementer to support with certain job duties and responsibilities.

Work Conditions

Hybrid- In general, work from home on Mondays and Fridays. Work from Salt Lake City office Tuesdays, Wednesdays and Thursdays.

On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require working on a weekend.

Travel- 10- 25% by land and air required. Subject to all weather and varying road conditions.