WPU Manager - Marketing

Role Summary Reporting to the Senior Marketing Manager (SMM) Products and Services, the Marketing Manager (MM) Products and Services will lead the Marketing execution for select Business Units and divisions, integrating packaging solutions for container, closure and automation.

This role is responsible for managing core products and services offerings, creating new revenue channels, enhancing profitability and increasing market share.

The MM is accountable for delivering and managing the 3-year Products and Services Roadmap for their respective product and service categories ($25M to $100M in annual revenue) to support profitable growth in any of the Winpak core markets (Food & Beverage, Dairy, Protein, Healthcare, Machinery and Latin America).

The MM leverages multi-BU relationships to help continue Winpak’s leadership position in single serve, portion control market segments.

The MM also provides market insight, project leadership, and multi-BU proposals on strategic initiatives and investment decisions that connect the Winpak strategic plan to core operations.

Job Description The MM will support the SMM in close cooperation with Sales Managers and with the relevant BU Technical, Operations and Finance Teams, develops and manages the Product & Service Roadmap by owning go-to-market strategies and tactics that enable profitable growth, new sales in different channels, increase asset utilization, drive new and core product and service offerings.

Market & Product Strategy

Develop the marketing tactics to support select product and service strategies, provide short term and long-term forecasting towards the annual operating plan and quarterly estimates with detailed market and customer sales units.

Manage profitability as per product category targets in alignment with Annual Budget and Strategic Plan, and customer acquisition strategy.

Drive market based pricing strategy to include One Winpak value proposition of Products and Services, 3 C (Company, Competition and Customer) analysis and market positioning (segmenting, targeting and positioning).

Lead B2B Product Promotion initiatives (digital, video and print) for select products and services with Winpak corporate communications team to communicate One Winpak Vision, Mission and Values.

Guide multi-BU and multi-market team to execute strategic customer bids and RFQ’s; educate and support the sales team for relevant product lines and market areas.

Collaborates with external market intelligence agencies to provide market segment reports (with market size, TAM, SAM, 3C analysis) highlighting new market and consumer insightsNew and Core Products & Services

Lead marketing input for new ERP implementation; drive integrated solution for quotes and forecasting, MRP through new ERP system.

Manage sales enablement tools for marketing team, lead for CRM solution software with Sales Pipeline and owner of Winpak Intranet Marketing Pages.

Identify the client journey for products and services, develop key touch points for client engagement and manage product lifecycle.

Create One Winpak value proposition to lead evaluation of new business development opportunities with other Winpak business units, capital investment and total packaging solutions (ex.

Cup / Lidding / Filling equipment).Support sales team in creating new relationships with strategic customers and marketing new products and services to increase Winpak’s engagement.

Collaborate with Winpak Innovation and Technical Management teams and external partners to promote NTW and NTC product platforms and develop new product pipeline and 3-year roadmapDevelop promotional programs for select products and services to enter new market segments and sell into different channelsDemand Generation and Sales Enablement

Develop industry relationships and partnerships for demand and lead generation in select market segments.Guide the commercial teams through complex customer negotiations on securing and executing multi-year commercial supply agreements (CSA) and Service Level Agreements (SLA).

Partner with Finance to provide the executive team with a forecast of revenue and profitability.In partnership with the Technical and R&D teams, complete product life cycle analysis and develop next generation product plans for core, adjacent and new markets.Qualifications

Minimum of 10 years of work experience in some or all of Marketing, Product Management, Sales or Business Development.Minimum of 3 years of B2B Marketing experience and managing products / services in the Packaging / Automation IndustriesExperience with managing products & services with customers is highly preferred.

Knowledge of Packaging / Food & Beverage / Healthcare / Consumer Products Goods industry including materials and manufacturing is preferred.

Bachelor’s in Business Administration, Engineering, Science or related field required.MBA in Marketing preferred.Role would involve 10% to 20% travel to other Winpak BU’s, customers, trade shows and sales meetings.

Proficiency in other languages such as French and / or Spanish is an advantage.Expertise with Word, Excel, PowerPoint, MS Teams programs and MRP software (Ex.

Movex, SAP, Oracle) is a plus.Winpak is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status, or other characteristics protected by law.

Seniority Level

Manager, 1 direct report (Marketing Analyst)

Industry

Packaging & ContainersAutomationManufacturingEmployment Type

Full-time

Job Functions

MarketingProduct ManagementService Management

INDWPU