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Marketing Mgr

Marketing Mgr

MediabistroNew York, NY, United States
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Overview

Marketing Mgr needs 5+ years experience

Requirements

  • Bachelors Degree or equivalent experience in Marketing or Advertising field.
  • 5+ years of experience
  • In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
  • Ability to collaborate with a variety of team members and levels in a matrix organization
  • Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
  • Strong project management skills with a clear focus on results
  • Experience with Oracle Responsys or IBM Unica is a plus
  • PREFERRED QUALIFICATIONS
  • Ecom experience
  • Optical experience
  • Retail experience
  • Consulting background

Responsibilities

  • Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business
  • Devises and implements strategies to deliver program goals.
  • Produces Marketing Communications plan from the Marketing Plan supplied by the brand / marketing team
  • #J-18808-Ljbffr

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    Mgr Marketing • New York, NY, United States

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