Vice President, Experiential Events

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives.

With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity.

Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As we launch a groundbreaking new category and product offering called Intelligent Agreement Management (IAM), we are seeking a dynamic and results-driven Vice President of Experiential Events to lead and implement our global events strategy.

The VP of Experiential Events will play a critical role in shaping, planning, and implementing high-impact events that enhance our brand visibility, engage key partners, and drive business growth.

As events are largely a manifestation of our brand, this role is key in changing the way people experience Docusign. It will require a seasoned leader with a deep understanding of event marketing, operations, and team leadership, capable of delivering innovative experiences.

This is a people manager role reporting to the GVP, Growth Marketing.

Responsibilities

• Redesign the global event marketing portfolio and audience strategy with a tiered events approach, tailored audience criteria, and clear objectives
• Develop VIP, invite-only executive experiences at Tier 1 global events, including exclusive previews of upcoming Docusign roadmaps, and thought leadership
• Leverage Thought Leaders as we develop C-Suite content and engaging events
• Enhance relationship building and pipeline progression in top markets with focused executive dinners, EBC programs and hospitality suites
• Own and lead our hospitality events, in order to drive business goals of such investments.
• Relaunch our EBC with compelling reasons for VP+ attendees to come to Docusign and drive value, volume and velocity of deals
• Partner with Sales to drive participation and engagement of the EBC in order to progress pipeline to close - driving more visionary conversations, while focused on maturing pipeline.
• Create dedicated Deal and Exec Sponsor programs to target identified CXOs
• Prioritize strategic engagements for top accounts, focusing on sponsor program accounts
• Facilitate end-to-end planning, production, and execution of all major company events (virtual, hybrid, and in-person), ensuring they are on-brand, within budget, and deliver exceptional attendee experiences
• Be responsible for all logistics, including venue selection, budget allocation, vendor management, on-site staff coordination, and contingency planning
• Lead the development of promotional strategies for events, collaborating with marketing teams to drive event attendance, engagement, and post-event amplification
• Innovate and introduce new event formats, experiences, and technologies that differentiate our brand in the marketplace
• Drive global consistency and predictability in all of our 1st party Momentum events.
• Use data and feedback to continuously improve event strategies and execution. Report on event success and insights to senior leadership, providing recommendations for future improvements
• Build, mentor, and lead a high-performing events team, driving performance, professional development, and innovation
• Cultivate a culture of cross-team collaboration, creativity, and accountability within the team
• Maintain relationships with external partners, agencies, and contractors to deliver top-tier event services and production
• Build strategy and implement key internal events such as Sales and Company Kick Off, Sales Club, company-wide town halls, and annual leadership meetings
• Partner with leaders and collaborators to implement critical company engagements
• Produce on-site activations of these events
• Increase awareness of the IAM category among the C-Suite, leading to a shift in their awareness and perception of DocuSign as their business transformation partner

What you bring

Basic

• 15+ years of marketing experience
• Experience developing and implementing successful regional marketing strategies
• Experience leading and inspiring a high-performing team
• Experience handling marketing budgets and delivering on financial targets
• Project management skills and attention to detail

Preferred

• Open to candidates in the NY area
• Strong analytical skills and the ability to transfer data into actionable insights
• Excellent communication, presentation, and interpersonal skills
• Proficiency in performance marketing tools and platforms
• Ability to thrive in a fast-paced environment
• Knowledge of regional market dynamics and cultural nuances
• BS / BA degree or equivalent in marketing experience

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations :

California : $258,600.00 - $410,450.00 base salary

Illinois and Colorado : $244,100.00 - $344,750.00 base salary

Washington and New York (including NYC metro area) : $244,100.00 - $365,250.00 base salary

This role is also eligible for bonus, equity and benefits

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work.

You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.

Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it.

And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.

If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected]

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.

States Not Eligible for Employment

This position is not eligible for employment in the following states : Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive.

We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.

We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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