Job Description
Job Description
About the Role :
We are seeking a Marketing Technology Associate who is passionate about content creation, data-driven decision-making, and innovative technology.
In this role, you will create and optimize in-app content that enhances member experience, deepen engagement, and drive app usage.
You'll collaborate with cross-functional teams, including Product, Engineering, and Program Management, to bring impactful member experiences to life.
W Key Responsibilities :
- Content Creation and Optimization : Develop engaging content for app users, leveraging segmentation and targeting strategies to foster engagement and increase app usage.
- Cross-Functional Collaboration : Work with Product, Engineering, and Program Management to transform concepts and hypotheses into impactful member experiences.
- Educational Content Development : Support the creation and publication of educational materials, financial insights, and contextual learning content throughout the app.
- Data-Driven Strategy : Use data and insights to track content performance, iterate on strategies, and drive both member and business success metrics.
- AI Tool Integration : Collaborate with product and engineering leads to integrate Generative AI tools into the content creation and distribution process.
- Quality Assurance and Optimization : Utilize observability and developer tools to identify and debug issues, optimize user flows, and enhance content workflows.
- Project Documentation and Communication : Maintain clear documentation on project prioritization, address blockers, and communicate progress updates effectively.
- Time Management : Adhere to launch timelines and focus on delivering impactful results.
Qualifications : Required :
Required :
- Strong ability to interpret data insights and make informed decisions
- Experience with data monitoring tools, such as Splunk, Tableau, Looker, or similar
- Demonstrated ability to use data to guide content optimization and improve engagement
Preferred :
Proficiency in SQL for data extraction and analysis (experience with BigQuery is a plus)
Tools You Will Use :
- Proprietary CK Tools
- Frames Manager (internal content authoring tool)
- GenAI Stack
What We're Looking For :
- Experience : 2+ years in content management, content design, content authoring / publication, marketing, or a similar field
- Education : Bachelor’s degree in Business Administration, Operations, Marketing, or a related field
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