Conversion Rate /Web Marketing Manager

About the Role

We are seeking a skilled and experienced CRO Manager to join our team. As a CRO Manager, you will be responsible for optimizing our website and digital platforms to improve conversion rates and maximize the effectiveness of our online presence.

You will work closely with our marketing, design, and development teams to implement data-driven strategies and conduct experiments to enhance user experience and increase conversions.

The ideal candidate is analytical, detail-oriented, and has a deep understanding of digital marketing and user behavior.

Responsibilities :

• Analyze user data, website analytics, and conversion funnels to identify areas for improvement and optimization.
• Conduct A / B tests and multivariate tests to compare different versions of webpages, landing pages, and elements within them.
• Generate hypotheses, set up experiments, and analyze test results to make data-driven decisions and recommendations.
• Optimize user flows, reduce friction points, and streamline conversion processes to improve conversion rates.
• Collaborate with design and development teams to implement changes, track performance, and ensure the best user experience.
• Monitor key performance metrics such as conversion rates, bounce rates, and user engagement to identify trends and opportunities.
• Conduct research on industry best practices, emerging trends, and new tools and techniques in conversion rate optimization.
• Stay updated with the latest digital marketing trends and strategies to drive continuous improvement.
• Work closely with the Agile Squad Leader to provide regular reports and presentations on CRO initiatives, results, and recommendations to stakeholders.

Requirements :

• Bachelor's degree in marketing, business, or a related field. A relevant master's degree is a plus.
• Proven experience in conversion rate optimization, digital marketing, or related fields.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with A / B testing and multivariate testing tools.
• Proficient in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
• Familiarity with UX / UI principles and best practices.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
• Strong project management skills with the ability to prioritize and manage multiple initiatives.
• Detail-oriented and highly organized.
• Knowledge of HTML, CSS, and JavaScript is a plus.

LI-AS1

Salary Ranges :

$135,700.00 - $163,700.00

The pay range depicts a base salary range for all positions except commission-based roles. The pay range for commission-based roles represents On Target Earnings (annual base salary + target annual commission).

Additional compensation elements may be offered including an opportunity for bonus incentives and also competitive benefits package.

Actual compensation offered will be determined by factors such as the external / internal market demand, location, level, job-related knowledge, skills, and experience.

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees.

All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law.

Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Learn more about pay transparency.

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.