Description and Requirements
Business Planning Responsibilities :
Align with North America category team and Business Units to set key quarterly / annual business objectives including units / share, revenue and profit;
primarily focused on Gaming Notebooks and Handhelds.
- Review market analysis, including sell in and sales out.
- Work close with sales account executives to plan and execute key retail cycles.
- Drive initiatives to maximize share, mix, margin and overall product contribution to the portfolio & business.
- Manage gross to net budget (GTN), including tactical pricing dollars, needed to drive execution of campaigns.
- Responsible for working with marketing teams to execute demand generation programs.
- Evaluate performance against plan at appropriate intervals weekly, monthly) and make corrective actions to keep on track to achieve goals.
- Present details to management teams on a regular basis.
- Provide relevant input to the annual & quarterly planning cycles by LOB key financials (Platform Mix, Units, AUR, AUM, Rev$, Margin$)
- Identify opportunity to partner with alliances to grow business
Product Related Responsibilities :
- Effectively manage Product Transitions with a view to maximizing revenue & profit
- Ensure accurate forecasting for relevant products; co-owner (with Sales) for forecast
- Effectively differentiate Lenovo offerings from competitive alternatives and create distinct customer preference for Lenovo offerings.
Knows when to bring elements of competitors' offerings or products into the equation to create the highest yielding deal for the customer and Lenovo.
- Determine customer needs through participation in Sales & Customer meetings. Recommend and position appropriate product to customers.
- Feedback competitive price : spec details to product team to help arrive at appropriate positioning and product messaging.
Basic Qualifications :
- 8+ years experience
- Bachelors
Preferred Qualifications :
- Strong understanding of product life cycle management & retail / telco business model.
- Strong understanding of promotional programs mechanics for consumer markets
- Good understanding of consumer buying behavior (seasonality)
- Good understanding of the PC industry - products and technology
- Maintains mastery of competition's offerings, strategies, and plans
- Strong drive for results
- Strong interpersonal skill & keen attention to details
- Ability to manage through influence, negotiation
- Strong verbal (presentation) and written communication skills
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