Sr. Marketing Specialist

Duties & Responsibilities

Demand Generation

Develop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leads

Support website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user community

Act as project manager on multiple projects simultaneously to ensure deadlines and objectives are met, track and measure ROI, provide regular updates and recommend adjustments as needed

Content & Value Story Creation

Manage and create social media content, including targeted sponsored ads

Work cross-functionally with Innovation Center, sales, and customers to continuously produce value story materials such as case studies, presentations, customer testimonials, and videos

Market Development

Conduct market research to better understand market landscape, emerging trends, opportunities and risks

Manage promotional items including customer giveaways

Learning & Development

Develop an in-depth understanding of our solutions, markets and customers

Understand the value chain to create targeted, multi-faceted campaigns with a compelling message that speaks to each point in the value chain

Attend approved customer visits, events & tradeshows to better understand customer needs

Learn & embrace our selling process and CRM (Salesforce)

Required skills :

3-5 years B2B marketing / market development experience marketing technical products / services to technical buyers

A bachelor’s degree in marketing, business, or related field

Ability to gain technical knowledge of products and applications

Experience in strategy development and execution

Proven ability to drive lead generation & conversion

Experience in market research to better understand market potential

Strong team player than can work cooperatively with others to drive results and goals

Ability to evaluate marketing activities and pivot quickly when needed

Proficiency in MS Office including Word, Excel, Power Point and Outlook, as well as the Adobe suite of products & Salesforce CRM

Consistently demonstrates initiative and a readiness to act on opportunities

Passionate about continuous learning & growing the business

Prioritizes effectively and is highly organized

Excellent written and verbal communication skills

Ability to travel

Preferred Qualifications :

Construction materials marketing experience a plus

Experience with branding a plus

This position has two available openings

Starting Salary- $80,000 - $86,000 / year

READY TO JOIN A ROCK-SOLID FAMILY?

Carmeuse started out as a small family-run business in Belgium.

Today it’s a leading global producer of lime, high calcium limestone and dolomitic stone. Its products are essential to energy producers, environmental services, construction and manufacturing.

With over 90 production facilities spread across almost every continent, and over 4,500 employees working at Carmeuse every day, the company’s most treasured resources are its people.

Carmeuse is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment.

All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity.

If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to hrsupport @ carmeuse.

com . This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.

Requisition ID : 192562