DIRECTOR OF MARKETING

Director of Marketing

You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.

Arizona Charlie’s Decatur (Las Vegas, NV)

Description : Summary

Summary

Responsible for the overall operational and strategic direction, administration and coordination of all activities within the Marketing division of two properties.

Implements and executes marketing strategies for casino and non-casino related marketing. Ensures the operational effectiveness of various marketing programs involving brand strategy, positioning, customer relationship management, events and sponsorships.

Essential Functions And Responsibilities

• Hire, train, develop, measure performance, and discipline of division’s leadership staff
• Develop, implement, execute, and achieve long and short-term divisional business strategies
• Formulate and operate within annual marketing plan, operating budget, and capital budget to accomplish goals and objectives
• Conduct ongoing analysis of financial reports to monitor the profitability and expenses of the division and take appropriate action by creating and implementing strategies and tactics to reduce cost and / or increase revenue
• Develop and implement staffing plans that provide divisional leadership appropriate labor to meet guest service and operational expectations
• Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, as they apply to the position
• Implement the corporate marketing strategy
• Manage casino host incentive program
• Monitors competitive products, marketing activities and Players Club point structures.
• Prepares and delivers monthly budget review
• Provides direction for player invitational events including tournaments, special shows and other balanced event programming to optimize rated player participation.
• Collaborates with Corporate marketing regarding events and promotions, and direct marketing arenas
• Coordinates cross-marketing initiatives with other sister companies and strategic partners.
• Works with Corporate Analytics team to evaluate trends and promotional results; use data to adjust future planning and events
• Participates in planning of advertising and promotion activities including print, online, and direct mail.
• Ensures a consistent corporate image throughout all product lines, promotional materials, and events on property.
• Makes decisions and recommendations as to property-supported images and marketing strategies and campaigns
• Works collaboratively with property division heads to ensure the adherence of property branding guidelines and standards
• Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standards
• Perform other duties as assigned

Requirements

Qualifications

• At least 5 years previous experience in upper-level marketing capacity performing same or similar job duties.
• Previous experience performing same or similar duties within a locals gaming company preferred
• Excellent written and verbal communication skills
• Must have the ability to effectively interact with small and large groups of people in a business or community environment
• Must have the ability to effectively organize materials, set priorities, and provide feedback or follow up
• Must have excellent analytical and problem-solving skills
• Efficient using computers, including but not limited to Word and Excel
• 21 years of age or older
• High school diploma or equivalent
• Bachelor’s Degree in Marketing or related field preferred
• Proven experience providing a high level of guest service
• Ability to effectively communicate in English, both written and verbal
• Obtain and maintain all work cards as required by the company
• Verify the right to work in the United States

Work Cards

• Gaming
• Alcohol Awareness

Physical Requirements

• Occasionally push / pull up to 15 lbs.
• Occasionally lift and / or carry up to 50 lbs. at floor, knee, waist, and chest levels
• Occasionally squat, kneel, and communicate via radio
• Frequently bend, reach, twist, sit, and stand
• Constant use of hearing and vision, distinguish between shades of color, and use tools or equipment requiring a high degree of dexterity

Work Environment Potential Conditions

• Indoor
• Smoky and noisy

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.

They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.

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