Director of Marketing - Multi Property

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.

Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies.

We will continue to evolve and retain a position of leadership in our industry.

Our past success, current business philosophies, and sound business planning combine to position Boyd Gaming Corporation to maximize value for our shareholders, team members, and communities.

Job Description

Responsible for the overall direction of property marketing strategies, plans, programs, and functions including database marketing, promotions and special events, advertising, entertainment, player development, and business and competitor analysis.

This position oversees multiple properties.

• Develop, prioritize, and implement property marketing strategic plan.
• Develop marketing programs which successfully achieve the property’s marketing and business goals and are properly aligned with the company, regional, and property brand.
• Closely monitor competitive and industry trends and ensure the property is responding to developments and staying competitive.
• Create annual and program budgets, manage their expenses, and monitor their progress toward maintaining property budgetary goals.
• Analyze and report on successfulness of marketing programs including their generation of incremental revenues and ROI.
• Contribute to successful achievement of property financial objectives.
• Select, develop, and manage all marketing managers and indirectly oversee all staff within each marketing area.
• Select and manage cost-effective outside vendors (such as advertising agencies, direct mail houses, etc.) and closely monitor their performance.
• Ensure all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and practices.
• Coordinate marketing support with all other operational departments.
• Represent marketing for the property executive team.
• Communicate marketing plans, programs, and results to other key departments and team members.

Qualifications

• Bachelors Degree in Marketing, Advertising, Business or related field or equivalent work experience.
• Four (4) years marketing experience, preferably in the casino industry.
• Knowledge of all gaming regulations and procedures.
• Strong written and oral communication skills.
• Knowledge of all computer software and office systems.
• Must be able to obtain / maintain any necessary certifications and / or licenses.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

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