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Associate Strategic Marketing Leader, Client Experience

Associate Strategic Marketing Leader, Client Experience

MediabistroSt. Louis, MO, United States
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Associate Strategic Marketing Leader, Client Experience

BW Design Group is a fully integrated architecture, engineering, construction, system integration, and consulting firm committed to helping our clients realize their most critical goals from Strategy to Commercialization. As the only firm born from a manufacturing technology company to become an independent and fully integrated firm, we combine deep domain expertise in the manufacturing environment with an approach that is built to serve the dynamic needs of our clients. Rooted in our distinct culture of Truly Human Leadership, we cultivate the leaders who will define tomorrow and partner with our clients in the food & beverage, life sciences, industrial, and advanced technology industries to build the future of manufacturing and technology.

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief : to use the power of business to build a better world.

Who You'll Work With

You'll join the Strategic Marketing team in our head office in Saint Louis and become an integral part of building the future growth of BW Design Group. You'll be part of a growing marketing organization, playing a pivotal role in shaping and realizing the potential of a firm with a 30-year track record of impressive organic growth and an unmatched value proposition.

In this role, you will join our Client Experience team within the Strategic Marketing Team and be a critical force in building a world-class client experience through client development. You will coordinate and produce quality RFQ / P responses and client presentations that connect our distinct value proposition and Right to Win to the unique needs of our clients. In this role, you will enhance and support Strategic Marketing overarchingly as we grow and expand BW Design Group's presence and portfolio through intentional client development and client relationships. You will partner with market leaders, discipline & solutions leaders, subject matter experts, and client-facing leadership teams to help BW Design Group realize its promise of delivering the future of manufacturing and technology. The Strategic Marketing team fosters connectivity and works across BW Design Group service and solutions offerings, maximizing our clients' commercial success from Strategy to Commercialization.

What You'll Do

You'll be a strategic thinker who comes to work each day excited to capitalize on our Right to Win and create a world-class client experience through the client development lifecycle. You will confidently champion our value proposition, drive client-centric content strategy, and enable collaboration across a dynamic client development team as you develop compelling client-facing deliverables in a deadline-driven environment.

  • Partner with marketing and commercial leaders to coordinate, write, edit, and produce proposals / RFP responses, presentations, and other client development collateral.
  • Synthesize complex information with knowledge of our value proposition, brand standards, and client needs to deliver customized, comprehensive content that capitalizes on our Right to Win.
  • Collaborate with market leaders, technical and design staff, and consultants across a variety of sectors to produce RFP / Q responses.
  • Support editing and formatting efforts while upholding brand standards and driving consistency with acute attention to detail.
  • Manage multiple concurrent activities when required, either independently or as a team.
  • Produce and maintain a library of client development materials including resumes, project profiles, and standard copy.
  • Provide logistical and administrative support for activities that support client development.
  • Track and report marketing KPIs and help identify areas for continuous improvement.
  • Be a resource and advocate in the organization in furthering our Commercial mindset and building muscle memory in how we think about Right to Win, Voice of the Client, and building Brand Equity at the highest level.
  • Collaborate with Strategic Marketing to ensure the Client Experience across all touchpoints is integrated, clear, and consistent.
  • Hold a high standard of quality of work in strategic thinking and Client Experience, upholding a standard of work that consistently positions Design Group as world-class.

What You'll Bring

  • Bachelor's degree in marketing or journalism or equivalent experience.
  • 7+ years of experience working in marketing in a professional service field, preferably in the built environment (architecture, engineering, construction, development, and / or real estate).
  • Expert in leading and producing high-quality RFP responses.
  • Proficient with Adobe Creative Suite, particularly InDesign. Advanced competencies in Microsoft Office (Word, Outlook, PowerPoint, Excel).
  • Experience in the food and beverage, household & personal care, semiconductor, advanced tech or life sciences markets is a strong plus.
  • An unwavering commitment to advocating for the Client Experience and a strong bias for being strategy-, insight-, and data-led.
  • Excellent writing, editing and proofreading skills.
  • Ability to work collaboratively with multiple brands, stakeholders, and levels of brand development while always preserving and elevating the firm-wide brand and client experience.
  • Ability to think strategically and drive execution to completion in a high-energy, fast-paced, complex environment.
  • Flexibility and comfort in advancing multiple projects and competing priorities with a sense of urgency.
  • Strong experience that demonstrates excellence in execution and attention to detail.
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    Client Experience Associate • St. Louis, MO, United States

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