Since 1920, New Era has been hand-crafting the finest headwear and apparel in the world. New Era employees are masters of their craft.
We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.
Every day at New Era is a new experience because we are redefining what it is to be a lifestyle brand.
This family-owned business was built on the hard work and dedication of our employees. The creativity, innovation, and passion our teams of people around the globe bring every day have made New Era what it is today.
Apply to join New Era's team!
Position Summary
The Territory Sales Representative will be responsible for maximizing their account portfolio within their designated territory.
Emphasis will be placed on establishing a clear prioritized hierarchy of business support and development within their portfolio.
Priority will be to maximize sales and management of account businesses while also being open to prospects within their assigned territory.
The ideal territory representative will develop and deliver seasonal growth and strategic merchandising presentations while maintaining a clear vision on sell in throughout sell through.
This position is responsible for the long-term development of the account base, profitable growth for the brand and account, while developing expanded opportunities in the retail marketplace when / where applicable.
Must be willing to relocate or currently be located in Southern California .
Responsibilities
- Clearly understand New Era's Strategic Vision and subsequently apply actionable strategies that maximize profitable business and market share growth within territory
- Utilize direction from internal New Era product development, marketing, planning, and account services teammates to implement and execute clearly aligned account plans designed to achieve sales growth objectives while enhancing brand potential
- Continue to develop and lead partnership relations between New Era and key wholesale partners
- Create and execute compelling product plans and presentations that maximize sales potential of seasonal product lines
- Regularly travel to territory partner locations to present product lines, meet with account representatives (high level executives / ownership, buying group management, cross functional representatives, and lower level assistants), while delivering consistent communication representing business trends and growth strategies
- Lead and facilitate preferred positioning efforts with internal design teams to create unique opportunities for key territory partners and volume driving events across Custom, M2O, GCP, and other levers designed to promotion consumer and community connectivity with our preferred territory partnerships
- Utilize forecasting and sell through data to optimize product line placement potential throughout commercialization timelines (from initial booking period though at once chase maximization)
- Lead all sales related activities with assigned territorial accounts and internal partners to ensure all cross functional efforts meet sales objectives
- Partner with assigned account support representatives to maximize on time, in full delivery efforts
- Monitor competitor activities and performance while implementing competitive strategies and tactics
- Partner with New Era Regional Sales Leadership to maximize territorial performance
- Lead Stakeholder for all hot market related activities for all key territory account partners within designated portfolio
- Deliver all anticipated orders by designated booking deadlines
- Responsible for order entry accuracy across full product offering spectrum
- Keep all sensitive matters confidential
- Other duties as assigned
Knowledge, Skills and Abilities
- Sales and relationship management experience preferred.
- Strong presentation skills required.
- Ability to clearly communicate business strategies both in person, over video conferencing methods, written correspondence and verbal exchanges.
- Experience working with local / regional retailers preferred.
- Solid retail math knowledge and industry related business acumen preferred.
- Strong analytical, problem solving, collaboration and organizational skills. Orderbook management experience preferred.
- Fluency in Microsoft office applications (ie, Outlook, Excel, & PowerPoint).
- Ability to thrive in a collaborative, team-based environment.
- Enthusiastic positive person who embraces work with a sense of urgency and persistence.
- Must be professional and possess a strong work ethic.
- Proven ability to develop and maintain trusting work relationships at all levels of the organization.
- Able to successfully operate in remote business situations (home office, road travel, and account visitation).
- Demonstrated passion for the New Era Brand and Licensed Marketplace.
- Ability to lift and handle all licensed business tools (ie, samples, fixtures, promotional materials).
Education and Experience
- Two (2) to Four (4) years of experience in sales / account management or similar capacity.
- A bachelor's degree a business-related field preferred. Additional experience may be considered in lieu of degree.
- Experience within the licensed, sporting goods, headwear or apparel industries preferred.
- Proven ability to negotiate, influence and collaborate with key decision makers internally and externally.
Travel Requirement
- 40 - 60% domestic travel required during peak seasons.
- Must be willing to relocate or currently be located in Southern California.
Key Indicators of success
- Perseverance : The ability to persist and remain determined in the face of challenges and setbacks. New Era believes in continuing to pursue a sale even after receiving a "no" from a potential customer.
- Preparation : The process of planning strategies in advance by building a comprehensive sales plan beyond the provided selling tools.
- Analytical Skills (Financial Acumen) : The ability to analyze and interpret financial data to make informed decisions. In sales, it includes understanding retail math and how to be a profit provider for the retailer or buyer.
- Build a Trusted Partnership : The ability to establish and maintain a mutually beneficial relationship based on trust and understanding by creating a "win / win" for both parties.
- Presentation Skills : The ability to effectively communicate information and ideas by delivering compelling product plans and presentations to maximize sales potential.
- Execute the Brand Strategy and Key Initiatives : The ability to implement and carry out the brand's strategic vision and key initiatives to achieve sales growth objectives.
New Era Cap LLC. is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.
The salary range for this posted position is $140,000 - $230,000 (total compensation) and pertains to candidates located in Southern California.
Actual compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.