Digital Sales Development Executive - HCM

Job Profile

The Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience.

This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space.

This team drives digital and high-quality engagement with potential customers delivering superior customer experience.

As a Digital Sales Development Specialist, you will work with a team focused on sourcing and nurturing demand to grow SAP’s Cloud ERP & LoB footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers.

You will be focusing on SAP’s solution area described below.

Solution Specialization

Human capital management (HCM) provides organizations with the tools and technology to enable meaningful, productive, and personal employee experiences that drive business results.

HCM focuses on putting people at the center of business to drive transformative results. These solutions will provide organizations with the tools and technology to enable meaningful, productive, and personal employee experiences that drive business results.

HCM solutions connect core HR and payroll, talent management, and people analytics, but with a unique focus on the employee experience.

By understanding, anticipating, and listening to the needs and expectations of each individual, HCM enables organizations to streamline HR operations, improve employee engagement, and make data-driven decisions to optimize their workforce.

It's a powerful tool for enhancing overall HR efficiency and ensuring the success of an organization's talent management strategies.

Overall Description

The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through :

• Creating and executing Demand Generation "DG" campaigns against a target territory (list of accounts). The typical DG campaign execution model revolves around a combination of emails, phone calls and social touches towards targeted prospects within assigned territory
• Executing specialized initiatives related to existing pipeline, such as recycling / reviving discontinued / disqualified leads or nurturing aged pipeline
• Nurturing leads received from other demand generation functions and progressing stalled pipeline

The Digital Sales Development Specialist (commonly referred to as Digital Sales Development Executive "SDE") provides executive supports to several Account Executives and is usually attached to a regional Digital Hub.

The Digital Sales Development Specialist is an active participant to the territory and account planning effort for their assigned list of accounts.

The Digital Sales Development Specialist generates and qualifies leads through proper means (cold calling, phone campaigns, email actions, etc) as agreed with management, and eventually hands over fully qualified leads to their assigned Account Executives for further sales progress.

The Digital Sales Development Specialist will be co-located in the Digital Hub. They will be joining in territory and account planning to support the team and will be the future candidate pool for transition into sales roles.

Campaign Execution & Lead Management :

• Qualify and progress Marketing Inbound leads
• Document all campaign execution and lead / opportunity management activities as initially agreed in the DG Plan leveraging the adequate sales automation tools and running Video calls, virtual studio, digital innovation on a regular basis correctly, working together with their sales team and manager as necessary
• Provide best in class digital experience and help the organization to become digital experts
• Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
• Generate and qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management
• Pass qualified leads to Sales resource for opportunity management and execution
• Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports;

recommend best practices as they are identified

Training & Enablement :

• Participate in enablement activities to enhance demand generation and product / solution skills, including but not limited to classroom training, e-learning or mentor-lead activities
• Complete all enablement requested in a timely manner

Experience & Language Requirements

• Minimum 3 years of experience in Demand Generation or Inside Sales environment
• Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work
• High volume activity working environments, involving phone and a CRM / Contact Management System
• Fluency in English required
• Fluency in any other regional language preferred
• Bachelor's degree or equivalent business experience

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively.

Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.

As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.

Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.

At SAP, you can bring out your best.