Content Marketing Specialist

The Content Marketing Specialist creates written marketing and sales content for various mediums such as the Company website, newsletters, case studies, blog, white papers, and more.

This position plans, researches, organizes, and executes content projects to be used both online and offline.

Responsibilities

• Creates engaging and meaningful copy to support brand strategies
• Writes marketing and sales content for multiple media channels including websites, social media, interactive applications, emails, banner ads, search engine, user interfaces, style guides, print, and presentation collateral
• Writes and project manages the creation of marketing content, including web content and thought leadership such as white papers and eBooks, case studies and articles
• Manages the writing, execution, and content curation of monthly newsletters
• Researches statistical information for various projects, articles. and collateral
• Interviews clients and clinicians for articles and collects photos and other necessary information
• Monitors engagement of content on social media platforms; measures and reports metrics as needed
• Converts content into various formats and mediums
• Assists in content writing for surveys

SECONDARY FUNCTIONS (IF APPLICABLE)

• Writes, edits, and proofreads corporate communications prior to distribution
• Conducts survey analysis as needed
• May work on special projects or other duties as assigned

SUPERVISORY / BUDGETARY / EXTERNAL COMMUNICATION RESPONSIBILITY

May communicate with external clients, clinicians, and service providers

QUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONS

• Bachelor's degree with major course work in communications, journalism, or a related field
• 3+ years of editorial experience required
• Prior experience with article writing, interviewing, and copy editing

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to adhere to and exhibit the Company Values at all times
• Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams
• Strong customer service mindset
• Ability to effectively manage multiple competing priorities in a fast-paced sales environment
• Superior communication skills - both oral and written
• Ability to build strong business relationships at all levels
• Excellent interpersonal skills
• Outstanding attention to detail
• Strong organizational and time management skills
• Ability to work independently and collaboratively
• Solid critical thinking and creative problem-solving skills
• Ability to consistently meet goals, commitments, and deadlines
• Ability to work with sensitive information and maintain confidentiality

KEY COMPETENCIES REQUIRED

• Business Insight
• Communicates Effectively
• Resourcefulness
• Demonstrates Self-Awareness
• Plans & Aligns
• Self-Development
• Ensure Accountability
• Being Resilient
• Collaborates
• Build Networks

PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS

• Typical office environment - sedentary with typing, writing, reading requirements
• May be able to sit or stand
• Speaking, reading, writing, ability to use a telephone and computer
• Ability to exert up to 10 lbs. of force occasionally
• Ability to interpret various instructions
• Ability to deal with a variety of variables under only limited standardization
4 days ago